2021 brings cautious optimism for many businesses, and with a new year comes new search trends.
2020 showed us the necessity of pivoting our businesses for the better, adding more value and delving more into online offerings. 2021 will be the continuous improvements of last year’s marketing efforts.
As a Perth digital marketing agency, we don’t have a crystal ball into what 2021 will bring for local, national and international businesses. But we do have insights, inklings if you may.
Want to take a sneak peek at the predicted search trend shifts in 2021? Read more from the web design Perth gurus at Studio22 to find out.
UX and SEO set to be more harmonious than ever
User experience (UX) and search engine optimisation (SEO) will be more harmonious than ever.
In May 2020, Google stated that they will be taking ‘page experience’ into account in their search rankings.
What does this mean?
Essentially, running the Google initiative, Core Web Vitals, to assess:
- Webpage speed,
- Website responsiveness, and
- Visual stability.
In 2021, it’s more important than ever to have your website enhanced for SEO and UX.
Talk to a web design Perth specialist at Studio22 to see if your website is ready and for help if it isn’t.
The ever-changing role of SEO
Organic search was ‘in’ and paid search (generally) wasn’t in 2020, due to unpredicted budgeting slashes many businesses were forced to make.
Organic SEO equates to keyword research and link building to help your website rank higher on search engines. It’s a more traditional digital marketing strategy, which made a comeback last year.
What does this mean?
- With economies recovering from a global pandemic in 2021 and beyond, businesses need more affordable and cost-effective marketing strategies, such as organic SEO.
- In 2021, businesses should use their experiences in 2020 to readily and adapt in an instant to what their customers want.
Want to know more about leveraging SEO for your business? Talk to the digital marketing agency in Perth that know everything Perth web design, Studio22.
Ecommerce and SEO in Perth
Online shopping has been growing steadily over the last few years for a while. Yet, when forced lockdown measures were implemented across the globe in 2020, they of course, exponentially skyrocketed.
Groceries, face masks, toilet paper to clothing – were proving mightily popular in being purchased online, last year.
The statistics you need to know:
- According to Statista, over 2.14 billion people worldwide are expected to buy goods and services in 2021,
- Likewise, retail ecommerce market sales worldwide will reach $6.54 trillion in 2023, as opposed to $3.53 trillion in 2019.
What does this mean? It’s time to enable and optimise ecommerce into your website.
Need help getting started? Studio22 will make it happen.
The Perth SEO experts you need for your business
Studio22 are who to trust to get seen by your ideal customers.
We’re a full service, creative advertising and digital marketing agency in Perth, covering all bases from websites to social media marketing, Google Ads, to old tried-and-true print.
Contact Studio22 today and find out what a full-scale, hands-on Perth digital marketing agency can do for you.