Studio22 is a Perth-based digital marketing agency, and local SEO sits alongside on page SEO and technical SEO as one of the levers we pull to help Perth businesses show up in local search results and Google Maps.
We’ve spent over 7 years helping more than 100 Perth businesses improve their local search visibility, working from our Subiaco office rather than outsourcing offshore. That’s part of why we were named a Platinum winner at the 2022 AVA Digital Awards, and why we hold a 5.0 rating across 40+ client reviews.
Local SEO is the process of optimising a business’s online presence so it appears in local search results, Google Maps and the local pack that shows up above standard organic listings. It’s built around signals like location relevance, proximity, business category and consistency across the web, alongside the same content and authority signals that support organic search more broadly.
Search engines interpret local intent differently to general queries. When someone types “plumber near me” or “physio Subiaco”, Google serves the map pack first, then organic search results underneath. Ranking well means earning a place in both the map pack and the standard listings, and those two things aren’t won the same way.
Perth is a city of suburbs, and customers search like it. Local businesses aren’t competing with every operator in the country, just the handful in their service area with the foundations sorted. That’s why local SEO is important for smaller businesses in particular, and why it converts: someone checking business hours or a phone number is close to buying.
Four areas we work through, in the order they usually matter. Open any one.
Your Google Business Profile is usually the first thing a potential customer sees. A verified Google Business Profile is the entry ticket, because without verification your business simply won’t appear in the local map pack, no matter how good your website is.
From there the work is ongoing: accurate primary and secondary categories, complete business information, correct business hours through public holidays, a clearly defined service area, regular photos and posts, and prompt responses to questions and reviews. A neglected profile, missing hours, outdated photos, no responses to Google reviews, can quietly cost you local visibility even if the rest of your SEO is solid. It’s also a free listing, which makes it one of the highest-return assets a local business owner has.
Local keyword research is where a local SEO strategy either gets pointed at real demand or wastes months on terms nobody searches. The difference is usually intent: “kitchen renovation ideas” is research, “kitchen renovations Perth” is someone shortlisting.
We use a keyword research tool alongside Google Search Console data from your own site and Google’s Keyword Planner, a free tool inside Google Ads, to map what your local market is actually typing. That gives us the suburb and service combinations worth building pages for, the questions customers ask before they enquire, and a realistic read on competition. It also shows where search intent sits, since some local queries want a map result and others want a service page.
Your own website needs to reinforce where you operate: dedicated location or service-area pages where relevant, locally relevant content and keywords, and clear, consistent contact information on every page a customer might land on.
For businesses covering multiple locations or regions, that means building dedicated location pages rather than relying on one generic contact page, so search engines can match your business to the specific area someone is searching from. Location pages work best with genuine detail about the area and the work you’ve done there, not the same paragraph with the suburb name swapped out. Your service pages do the other half of the job: location pages answer “do you work here”, service pages answer “can you do this”.
Reviews are one of the strongest local ranking and trust signals available, and they influence customers even more directly than they influence Google. A steady flow of genuine reviews, and thoughtful responses to both positive and negative feedback, signals an active, trustworthy business.
We help clients build a sustainable review generation process rather than a one-off push, because consistency matters more than a short burst followed by silence. Customer feedback has a second use most businesses miss, too: the language people use in reviews often mirrors the language they use in search.
Whether you need a full local SEO audit or targeted work on your Google Business Profile and citations, our Perth-based team can show you where the opportunities are before any work begins.
Get in touch with Studio22 today to book a free strategy call, or call our team direct on 1800 312 643.
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Get answers to common questions about local SEO in Perth
Local SEO focuses on visibility in local search results, Google Maps and the local pack, using signals like proximity, business category and citation consistency. Regular organic SEO covers broader visibility across search results, and the two work together rather than separately.
Yes. Verification is what allows your business to appear in the local map pack and on Google Maps, so it’s always the first step before any other optimisation work.
Most businesses see meaningful movement within a few months, depending on current visibility, local competition and how consistently the work is applied. Local SEO tends to show results faster than broader organic SEO because the competition pool is smaller.
There’s no single factor. Google weighs relevance, proximity and prominence together, so an active Google Business Profile, consistent citations and genuine reviews all need to work at once rather than optimising one and ignoring the rest.
Yes. For businesses covering multiple suburbs or regions, we build dedicated location pages with locally relevant content and consistent contact information rather than relying on one generic contact page.
It’s any online mention of your business name, address and phone number. Mismatched details across local directories confuse search engines, so we audit and correct citations across the listings that matter most.
Yes, when they’re genuinely local. Links from community organisations, suppliers and Perth media support local authority in a way generic link building doesn’t. Recovering lost links from old URLs is often the quickest win.
Yes. Multi-location businesses often see the strongest value, since each business location can build its own visibility rather than competing as a single generic listing. Each typically needs its own profile and website page.
If you have a physical location or a defined service area, almost always. Purely online businesses generally get more value from broader organic SEO, though the two aren’t mutually exclusive.
AI-powered search and voice assistants rely on many of the same signals, business category, proximity and consistent citations, to recommend local businesses. Strong foundations help you stay visible as more local searches get answered directly.
