Search engines don’t just look at your website when deciding how to rank it, they look at what the rest of the internet says about you. Links from other websites, brand mentions and your overall online reputation all factor into how much authority Google attributes to your site. Studio22 is a Perth-based digital marketing agency, and off-page SEO is the work we do beyond your website to build that authority and lift your search engine rankings.
We’ve spent over 7 years helping more than 100 Perth businesses improve their visibility in search, with an in-house team working from our Subiaco office rather than outsourcing offshore. That approach is part of why we were named a Platinum winner at the 2022 AVA Digital Awards, and it’s reflected in a 5.0 rating across 40+ client reviews.
Off-page SEO, also called off-site SEO, covers everything that builds your website’s authority away from your own site. That includes backlinks, digital PR, brand mentions, local citations, online reviews and social media.
On page SEO focuses on what you control directly, the content of each web page, target keywords, internal links and site structure, while technical SEO keeps the site fast and crawlable. Off-page optimisation has to be earned, and that’s exactly why search engines assess it so heavily. Anyone can write their own sales copy, but only a credible business collects links from authoritative websites.
We avoid link schemes and automated tactics, focusing instead on off-page SEO strategies that earn quality links safely.
Digital PR earns coverage and links from news sites and industry publications through original data, expert commentary or a local story. In uSERP’s survey, 49% of SEO professionals rated it the most effective link building tactic available.
Content marketing gives those links something to point at. Informative articles, original research and guides give other websites a reason to reference you.
Guest posting on publications with real readers strengthens brand authority and drives referral traffic alongside the link.
Broken link building finds broken links on relevant sites and offers your content as the replacement, solving a problem for the website owner rather than asking a favour.
Unlinked brand mentions are already out there for most businesses. We monitor them with Google Alerts and backlink analysis tools, then convert what we can into links.
Directories and citations in industry specific and local listings aren’t glamorous, but consistency across them supports local SEO.
Quality is always prioritised over volume. Relevance, the authority of the linking site and the context of the linking page matter more than how many links you accumulate.
Competitive markets benefit most from structured off-page work, particularly where competitors already hold high domain authority. It’s equally valuable for newer businesses building credibility, and for established businesses with a solid website that have never invested in off-page SEO.
Off-page work sits alongside our on-page and technical SEO services rather than as a standalone offering, because links need strong foundations to point at. Tools surface the data, but knowing which opportunities are worth pursuing is what actually builds authority safely.
Whether you need a full backlink audit or an ongoing authority-building strategy, our Perth-based team can show you exactly where the opportunities are before any outreach begins.
Get in touch with Studio22 today to book a free strategy call, or call our team direct on 1800 312 643.
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Get answers to common questions about off-page SEO in Perth
Off-page SEO is activity outside your website that improves how search engines perceive its authority, mainly backlinks, brand mentions and citations. Search engines use these external signals to decide which pages rank above others.
On page SEO focuses on your own site, covering each web page, target keywords, internal links and site structure. Off-page optimisation covers everything beyond it, and unlike on-page work it has to be earned from other websites.
Quality over scale. Earn links from relevant local and industry sources, build a presence in industry specific directories, optimise your Google Business Profile and encourage genuine positive reviews.
Through relevant content, digital PR, genuine partnerships, guest posting on credible publications and broken link building. Avoid paid link schemes, link farms and automated tools, these are exactly what risks a search engine penalty.
Social media doesn’t directly influence rankings, but it distributes content, increases the chance of genuine mentions and backlinks, drives referral traffic and builds the brand awareness off-page SEO relies on.
It’s one of the strongest off-page assets a local business has. Keeping it accurate, maintaining consistent name, address and phone details across directories, and building genuine reviews all feed local search visibility.
Customer reviews influence local search rankings and carry even more weight with the people reading them. With 76% of nearby mobile searchers visiting a business within 24 hours, review quality often decides which one.
Yes. Unlinked brand mentions still contribute to how search engines and customers perceive your business, and they support your E-E-A-T signals. Many can also be converted into links with a short piece of outreach.
Yes. Poor off-page SEO can damage rankings and create long-term issues, and a single bad backlink campaign can take months, or longer, to recover from. Our approach stays within search engine guidelines rather than chasing quick wins.
It’s most effective when supported by strong on-page and technical foundations, so the links you earn have something solid to point to. All three pillars support each other.
We track referring domains and the quality and relevance of new links alongside rankings, website traffic and enquiries, so the work is judged on real ranking movement and leads rather than vanity numbers.
Yes. Competitive markets benefit most, particularly where competitors hold established authority. If everyone in your industry is well-linked, standing still means falling behind.
AI search tools draw on many of the same authority signals as traditional search, including backlinks, brand mentions and citations. Building genuine off-page authority helps visibility across both.
