Social media marketing at Studio22 is managed by our in-house team in Perth, with campaigns built around platform behaviour, audience intent, and creative that gets attention in crowded feeds. We strategise, test, and refine campaigns based on real performance data to create campaigns that drive leads and sales, not only impressions.
Organic reach on social platforms has declined sharply over the years, which is why paid social media advertising has become the more reliable way for a Perth business to reach the audience it actually wants. Studio22 is a Subiaco-based digital marketing agency running social media advertising campaigns across Meta, Instagram, LinkedIn, and TikTok, built around real business objectives such as leads, sales, and cost per acquisition rather than vanity metrics like likes and follows.
Social media advertising uses paid placements across platforms like Meta, LinkedIn, and TikTok to reach pre-defined audiences with messaging tailored to where they sit in the buying journey. Unlike organic posting, which depends on a platform’s algorithm choosing to show content to followers, paid social guarantees a campaign reaches the specific audience segments a business defines, whether that’s by interest, behaviour, job title, or purchase intent.
Different social media platforms work better for different audiences. Your choice of platform depends on your intended audience, how they make decisions, and the actions you want them to take.
“Social media marketing” is the broader term, covering organic content, community management, and brand voice across social media platforms, while “social media advertising” refers specifically to the paid side, meaning targeted advertising and paid social advertising placed to reach a defined audience rather than whoever happens to see an organic post. Studio22 focuses on the advertising side, though a sound content strategy and consistent brand message still matter, since a paid campaign performs better landing on a profile that looks credible and active than one that’s clearly been abandoned.
Meta campaigns across Facebook and Instagram use audience segmentation, creative testing, retargeting, and full-funnel campaign structure, so a business isn’t relying on a single ad creative or audience guess. Retargeting in particular matters here, since it keeps a brand in front of people who’ve already shown interest, rather than starting the conversation from zero with every impression.
LinkedIn is the only major platform where campaigns can be targeted by job title, industry, and seniority, which makes it the natural choice for B2B businesses trying to reach decision-makers rather than a broad consumer audience. It typically costs more per click than Meta or TikTok, but for the right B2B offer that targeting precision is what makes the spend worthwhile.
TikTok‘s audience is bigger, older, and more purchase-ready than most Perth businesses expect, and because fewer local competitors are advertising there yet, it’s often a genuinely underused channel with lower competition for attention than Meta or Google. That gap won’t stay open indefinitely, which is part of why it’s worth testing now rather than waiting until every competitor has caught on.
Social media advertising rarely works best in isolation. For a Perth business already running SEO or Google Ads, paid social is often the channel that builds awareness and drives quality traffic to warm an audience before search advertising captures the demand it creates. Getting that sequencing right, rather than treating each channel as a separate silo, is part of the marketing plan Studio22 builds with a client before any campaign goes live.
Even a paid-only approach still needs strong ad creative, and content creation for a campaign works best when it reflects a business’s unique voice rather than a generic template. Studio22’s local market knowledge of Perth also shapes targeting, since understanding specific demographics, the target audience for a given industry, and how that audience actually behaves online informs everything from creative to placement, so a campaign is reaching the right audience rather than a broad approximation of one. That same groundwork feeds content marketing decisions elsewhere in a client’s marketing mix, and campaigns are built to keep driving traffic to a client’s website, not just impressions on a feed.
Every campaign is built on five pillars.
Strategic planning, so campaigns are built around defined business objectives and business goals rather than a generic template.
Audience-first targeting and messaging based on real user intent and the brand voice a client already has.
Platform-led execution, so a campaign is designed to match how people actually use that specific platform rather than reusing the same ad everywhere.
Budget discipline, so spend is controlled to maximise results and limit waste.
Actionable reporting on campaign performance that shows outcomes and guides what happens next, rather than a static report nobody acts on.
Studio22 is an in-house Perth-based team working directly out of Subiaco, not an offshore account manager reading from a template. Campaigns are objective-driven from the outset, and reporting is focused on leads, sales, and cost per acquisition, the numbers that actually tell a business whether a campaign is working. As a social media agency, that combination of local presence and outcome-focused reporting is what most Perth businesses are actually looking for once they’ve been burned by an agency reporting on impressions alone, and it’s the same tailored approach reflected in Studio22’s client testimonials elsewhere on the site.
Most Perth businesses don’t need every platform running at once. The usual approach is starting with the one or two platforms that best match the audience and objective, proving the campaign works there, then expanding into a second or third platform once there’s a clear read on cost per acquisition. Running five platforms badly from day one tends to spread budget too thin to learn anything useful from any of them.
Studio22 is based at 2/31 Hood Street, Subiaco, and works directly with the Perth businesses whose social campaigns we manage, rather than routing accounts through an offshore team. That matters most when a campaign needs a quick creative refresh or a budget reallocation mid-flight, since local, direct access to the people running the account is what makes those calls fast rather than stuck in a support queue.
Digital marketing in Perth, answered plainly
It depends on the audience and objective. Meta suits broad consumer targeting with strong retargeting options, LinkedIn suits B2B targeting by job title and seniority, and TikTok currently offers lower competition for attention than the more saturated platforms.
Reporting is built around leads, sales, and cost per acquisition rather than vanity metrics like impressions or likes, so a business can see what a campaign actually returned, not just how many people saw it.
Budget discipline is one of the five pillars of how campaigns are run, meaning spend is controlled to maximise results and limit waste from the outset, rather than requiring a large budget before a campaign can prove itself.
Not universally. The right platform depends on the audience being targeted and the objective of the campaign, which is why Studio22 starts with strategy before recommending a specific platform mix rather than defaulting to whichever platform is trending.
We manage Facebook and Instagram ads for hospitality and retail businesses across Perth. We know how to build campaigns around impulse decisions and peak trading periods, not just slower, considered buying journeys.
Studio22 is a Perth-based team working directly out of Subiaco, and Perth businesses are the core focus of our social media advertising work, since local market knowledge shapes so much of how a campaign is targeted. That said, we also work with businesses across Australia and internationally, applying the same objective-driven approach and platform-led execution regardless of where a client is based.
Yes. Studio22 offers a free initial call to talk through your Facebook, Instagram, and Google Ads goals before any commitment, so you get a clear read on strategy before deciding whether to go ahead.
Ad management cost varies with your ad spend, platform mix, and how much creative testing a campaign needs, so we don’t use fixed packages. Each campaign is scoped as a custom strategy, so your budget goes toward real leads and sales, not a generic monthly fee.
For most businesses, outsourcing is the smarter move. Studio22 gives you dedicated specialists handling daily testing, creative refreshes, and reporting, for less than the cost of hiring and training an in-house ads manager.
Instagram ads are managed as part of Studio22’s Meta Ads service, run by the same in-house Perth team handling Facebook, using shared audience data and creative across both platforms.
Perth’s best Facebook and Meta ads agency is the one that’s honest about what a campaign can realistically achieve, not just the one making the biggest promises. Studio22 is a Perth-based, in-house team built around transparent reporting tied to real leads and sales.
Yes. Studio22 runs SEO, Google Ads, and paid social advertising under the same in-house team, so your search and social campaigns work from the same data and business goals.
Let’s talk social media ads. Book a free call with Studio22 to find out which platform and audience mix would work hardest for your Perth business.
