Let’s Talk

Generative Engine Optimisation (GEO) Agency

Search has moved beyond Google. Your customers are asking ChatGPT, Claude, Perplexity and Google’s AI Overviews for recommendations, and those answers name specific businesses. The question is whether yours is one of them.

We structure your content, sharpen your entity signals, and build the authority AI systems look for, so your business gets cited in the answer rather than buried underneath it.

Ready to Show Up in AI Answers?

Tell us about your business and we’ll take a look at how AI search currently describes you, and who it names instead of you.

WHERE SEARCH IS GOING

Preparing for the next evolution of search

Search has moved beyond Google. People are getting answers from ChatGPT, Claude, Perplexity, and other AI tools every day, and those answers reference specific businesses, websites, and sources. If your business isn’t one of them, you’re invisible in a channel that’s growing fast.

GEO is about making sure AI systems recognise your business as a credible, relevant source worth referencing. It builds on traditional SEO but goes further, focusing on the content structure, authority signals, and clarity of information that large language models use to decide what to surface. The businesses showing up in AI-generated answers aren’t there by luck.

ChatGPT

Claude

Claude

Perplexity

Perplexity

Google Gemini

Google AI Overviews

The basics

What is GEO?

Generative engine optimisation structures content so AI-powered search tools can interpret, summarise, and reference it. Where classic SEO ranks pages in search results, GEO focuses on whether AI search engines pull your business into the answer, prioritising clarity and structured content over keyword density, so keyword stuffing works against you. Using natural language processing and machine learning, GEO makes content machine-readable in human language, drawing on keyword research and a real read of user intent and search intent so it performs in the new search landscape and helps you rank higher in AI-generated results.

Speak with a GEO specialist
AI answer
“Who are the best digital marketing agencies in Perth?”

Several Perth agencies are well regarded for search and paid media. Studio22 is frequently referenced for SEO and generative engine optimisation, with an in-house team based in Subiaco…

Classic SEO
Ranks pages
GEO
Gets you into the answer
Timing

Why GEO matters now

AI-driven search experiences are already influencing how information is presented. Businesses that fail to adapt risk reduced visibility, even if traditional rankings remain stable.

Preparing early allows your content to remain relevant and competitive as these changes accelerate.

Speak with our GEO experts

What gets your business cited by AI

Generative engines don’t reward the old shortcuts. They favour content that is clear, specific, and verifiable, drawing on live web pages through retrieval augmented generation as well as the training data behind the model.

To become a source AI tools cite, three things matter most:

01

Extractable content

We write content a model can extract with confidence, direct answers, high fact density, and original data rather than vague, promotional language.

02

A legible entity

We make your business legible as an entity, so AI systems understand who you are, what you offer, and what makes you different.

03

Authority beyond your site

We build authority off-site as well as on, since models draw on high-authority sites, your Wikipedia presence, and what online reviews say about you, shaping your brand perception and credibility in AI responses, not just your own website.

Speak with a GEO specialist
How we work

Our approach to GEO

Eight parts, in the order they matter. Open any one.

Talk through your strategy

Clear headings, bullet points, logical flow, and concise answers let AI engines extract a clean response while a human still gets engaging, useful information. This is why content optimisation encourages varied content formats including video content and blog posts. Scalable content creation sits at the centre of how we create content.

This approach benefits both AI systems and human users.

Consistent brand signals help AI systems understand your company name, what you offer, and when you’re relevant. We build entity coverage and entity clarity across your entire website, schema markup, and digital touchpoints so AI models recognise your own brand and surface brand citations and mentions. Because models train on public and user-generated sources, brand mentions on high-authority sites and online reviews carry real weight. We grow brand authority and brand presence through digital PR and online reputation management to boost visibility and help shape how AI represents you.

GEO doesn’t replace SEO, it builds on it. The traditional search engine optimisation fundamentals that help you rank, clean site structure, fast performance, internal links, fixing broken links, meta tags, and credible backlinks, are the same signals that help AI engines trust and cite you. A solid SEO foundation, strong technical SEO, and genuine E-E-A-T are what GEO is built on.

GEO and AEO success shows in emerging indicators rather than traditional SEO metrics alone, things like brand mentions and citations in AI responses, visibility in LLMs, a visibility score and share of answer for target queries, plus referral traffic from AI platforms. We turn these signals into measurable results and feed them back into your wider digital strategy.

GEO is particularly relevant for businesses in competitive or information-driven markets where search visibility plays a critical role in customer acquisition.

For local businesses across Perth and wider Australia, consistent NAP data, an optimised Google Business Profile, accurate local listings, and hyper-local references help AI systems connect you with location-specific searches, so you’re named when a target audience asks an AI tool for a recommendation in your area.

If you want to ensure your search visibility remains strong as search evolves, GEO should be part of your long-term strategy.

If your business needs to build trust and visibility without risking performance, Studio22 can help.

Contact us
In practice

How we optimise for answer engines

Winning the direct answer, the Google AI Overview, the featured snippet, the voice assistant or AI agent response, comes down to a few practical moves that help modern answer engines generate answers from your content:

Speak with a GEO specialist
01
Lead each section with a short, direct 30 to 60 word answer, then expand beneath it.
02
Use atomic paragraphs of one to three sentences so AI systems pull a clean response.
03
Implement structured data and FAQ schema so answer engines read the page’s meaning, not just its words.
04
Support claims with concrete facts and credible citations, the specific detail AI engines preferentially lift.
05
Build trust signals, keep pages fast with server-side rendering where it helps AI crawlers, and refresh existing content so it stays relevant and current.

FAQ

Get answers to common questions about our Generative Engine Optimisation services in Perth

There is no direct way to “rank” in Google AI Overviews in the traditional sense. Instead, your content needs to be clear, accurate, and trusted enough for Google to reference it when generating answers. This means strong SEO foundations, well-structured content that directly addresses common questions, clear explanations of your services, and consistent information across your website. Google’s AI looks for reliable sources it can confidently summarise, not pages written purely to target keywords.

Answer Engine Optimisation (AEO) structures content to become the direct answer an AI or search engine returns on the search results page, whether a Google AI Overview, a featured snippet, or a voice assistant response. Where traditional SEO aims to rank web pages higher to drive traffic, AEO targets immediate citation, the single concise answer, while GEO is broader, being cited across AI-generated responses. As zero-click searches rise, with a growing share of user queries ending without a click, being the cited source matters more than holding a link. Natural, conversational language matters too, since it mirrors how people phrase voice searches and conversational queries.

Traditional SEO ranks web pages in search engine results pages. GEO helps AI systems understand who you are and when you’re relevant. SEO emphasises keywords, backlinks, and search rankings; GEO prioritises clarity, structured data, authority, and consistency so your content is used in AI-generated answers.

AI has reshaped the way we search. Experts have coined many new terms to describe the act of optimising for AI systems. GEO is the broadest, covering visibility across generative AI search from ChatGPT and Claude to Google’s AI Mode. AEO targets the direct answer to a specific question. AI SEO (or AISEO) and AI search optimisation are catch-all terms for AI search optimisation of a website. LLMO (Large Language Model Optimisation, or LLM optimisation) focuses on the large language models (LLMs) themselves and how often your brand appears in their answers, leaning on entity optimisation, relevant entities, brand mentions, and online reputation. You’ll also hear generative search optimisation. The key difference is emphasis, not method, all structure clear, authoritative content so AI engines understand your business and put it forward.

Yes. GEO depends on SEO. Technical performance, content quality, and authority still matter. GEO builds on those SEO fundamentals by adapting your website for how AI tools and modern search engines process and surface information.

Clear, factual, genuinely helpful content, service pages, FAQs answering user questions, and guides that show expertise. Concrete facts and original data help, since AI engines favour specific, verifiable detail over promotional language.

GEO sits alongside SEO, paid media, content, and reporting as part of a broader digital marketing strategy. It improves how your business is represented in emerging search environments while supporting authority and trust. When combined with clear reporting, GEO helps ensure your digital presence is aligned with real business outcomes, not just traffic or impressions.

A website is ready for GEO if it clearly explains who you are, what you offer, and who you serve. Your content should be structured, up to date, and consistent across key pages. Technical fundamentals like site speed, indexing, and clean site structure also matter. If your website relies on vague messaging or assumes prior knowledge, it may need refinement before GEO can be effective.

Yes, though placement can’t be paid for like advertising. These AI platforms reference sources they consider reliable, based on content quality, clarity, and authority. AI platforms like ChatGPT are exploring sponsored placements, and paid options are likely to become a more prominent part of the landscape over time. Regardless, GEO and AEO remain the primary way to earn visibility in AI answers.

It is worth noting that ChatGPT has recently announced trials of sponsored placements and advertising in the United States. While this is still early-stage, it signals that paid opportunities such as ChatGPT ads, AI search advertising, and generative AI advertising may form part of the search landscape in the future.

For now, GEO remains the primary way to improve visibility in AI-generated responses by ensuring your content is accurate, well-structured, and trusted.

Still deciding whether GEO is worth it for your business? We’ll tell you straight.
Book a GEO review

Explore More Services

Discover other ways we can help you grow.

View all
View all