Search engine optimisation can seem complex. Right!
It’s actually a good thing.
SEO is complex and it can be difficult to keep up with new best practices. There are many moving parts to your SEO strategy, including Google algorithm update and changes made in searcher behaviours and marketing technology.
Even beginners can use simple SEO tips to improve their page ranking on search engine result pages.
SEO beginners can use the same tools and techniques as SEO professionals, from improving their pages to signing up for powerful SEO analytics systems.
Why do you need an SEO strategy?
An SEO strategy is a plan that outlines, plans, and then implements the steps to increase your search engine rankings.
An SEO strategy is necessary to maintain organic search traffic and engage customers. This is an ongoing process that is essential to a company’s success.
These are just a few of the many benefits that an SEO strategy can bring:
- Consistent SEO will improve your site’s user experience.
- It increases brand visibility.
- Organic search is the best traffic source for your website.
- It will help you keep up to date with Google’s search algorithm updates.
- It builds trust and credibility for your brand.
This section will help you get more visitors to your site if you don’t know the basics of SEO.
30 SEO Tips and Tricks for Boosting Organic Traffic
It is a key goal for every business to climb the ranks of SERPs. This position your brand as an authority in the industry and brings qualified organic traffic to your site.
These 30 SEO tips will help you get started and attract the right people to join your business.
1. Find Relevant Keywords.
Keyword research is crucial to understand your website’s SEO as well as your competitors’ sites.
You don’t have to be an SEO expert in order to choose the right keywords.
Keyword research tools are your best resource.
Free and paid tools
There are many free and paid SEO tools that will help you with keyword research. Many SEO tools are available in both paid and free versions.
The paid tiers offer more features and are generally limited in terms of keyword searches.
SEMrush is one of the most powerful keyword research tools. SEMrush provides important statistics that you should consider when creating targeted keywords list, such as the monthly volume of searches and cost-per-click. your
To get ideas for content, you can also see a list of similar keywords to the phrases you are looking for.
The 1-2-3 Process
It is easy to get lost during keyword research. It is important to simplify your keyword research process as much as possible.
The process should be reduced to three steps.
- Buyer Persona Research
Your buyer personas is the best place to start your keyword research. Think about what they are searching for in search engines.
Next, identify their top goals and pain points. Then search for keywords and phrases that match them.
These phrases and words will be added to your keyword list.
- Keyword List
You can simply list as many keywords or search queries that you can picture your buyer personas using.
Then, add relevant research information to help you prioritise your keywords.
Content ideas can be based on keywords that are aligned with the interests of your ideal buyer and keywords that have a good mix of search
volume and difficulty for ranking.
Moz Keyword Explorer is another great keyword research tool. You can rank your competitors higher on the first page by using a unique scoring system (0 to 100).
Priority score (also listed as 0 to 100) combines other metrics such as organic click-through rates to determine
how important the keyword should be in your strategy. Your priority score is a measure of how close you are to the sweet spot between high search volume, low organic CTR, and low difficulty.
- Content Strategy
You can also brainstorm ideas for blog articles and whitepapers.
Keep a target keyword in your mind for every piece of content that you publish. You can then optimise the content for the keyword to increase your chances of ranking for that query.
Read More: 6 SEO Trends That You Should Follow in 2022
2. Competitors? Spy On Them
SEO professionals understand the importance of staying ahead of their competitors. This requires more than simply reading blogs and following them via social media.
The best way to start is by investing in the right competitive analytics tools. SEMrush’s Domain vs. Domain feature makes it simple to compare your domain with other domains.
Select the keyword type that you are interested in researching, such as organic keywords. You’ll be able to compare these sites side-by-side, by keyword and position on SERPs.
Knowing how you compare to the competition will help you drive your content strategy and inbound marketing to be ahead of other brands.
This allows you to prioritise keywords that you are interested in.
3. Use this On-Page SEO Checklist.
Optimising specific pages is known as on-page optimisation. This is key to improving your page rankings. You should focus on improving your on-page SEO for pages elements such as:
- Title page
- Meta description
- Header tags (H1, H2, H3, etc.)
To signal search engines that your content matches these keywords, ensure you include your selected keywords in the top aspects of your highest-ranking pages.
You can avoid the hassle of optimising your on-page SEO by using tools such as BrightEdge. This tool offers suggestions for keywords to be included in the most important page’s elements.
It can be set up to alert you if keywords are missing in page titles or meta descriptions, and even provide suggestions on keywords to use.
Yet, SEO professionals must remember that the most important aspect of SEO is to deliver high-quality, informative content.
4. Create amazing content
Let’s take a look back at 1998 when Google was first launched. This will help you understand how quality content affects your SEO efforts.
Sergey Brin and Larry Page, the cofounders of Google, started with a simple mission.
This mission statement is still the company’s mission today, more than two decades later.
Our mission is to make the world’s information accessible and usable for all.
This last word should be used by every content creator and digital marketer.
This is the most important requirement for content that ranks high in search engines. It must be relevant and useful to the searcher.
This is why buyer research, as well as keyword research, should guide your content strategy.
You will be able to generate ideas and produce educational content that is relevant and insightful if you know who your audience is and what they want.
These are some best practices to remember when creating content.
Add value to a topic and add your perspective.
Search engines should be created for searchers, not search engines.
Use visuals and colours to create an engaging user experience.
To show your expertise, include original research and citations to other sources.
Your audience will notice your videos and blog articles if they are great. This will assist you in your external linking strategy.
5. Create External Backlinks
Your external links play a major role in ranking your pages on Google’s first page or being hidden by your competitors in search results.
Search engines will likely consider pages with the highest number of links from outside sites to be the most important and relevant.
Register for tools such as Ahrefs to determine the popularity of your pages based on how many external links you have. This will give you results
for domains that are based on how many links you have to your site, and whether they are authoritative.
It is not enough to have the most links to your website. Sites that are highly respected in their niche or field should link to your site.
You won’t see any improvement in your link equity if you have sites linking to your content that are spammy or sketchy. This refers to the total
value that hyperlinks provide. Links are votes of confidence for search engines, so you want the best links to show their trust in you as credible sources.
Earning backlinks is not something you should do passively. Engage on social media, and reach out to influencers.
5. Make the most of social media.
It doesn’t have to be done manually for every article that you write. This is where social media management tools are useful.
Automating SEO professionals makes their lives much easier. Social media professionals often schedule posts ahead of time to stay on the radar
of their followers and maintain engagement.
You have many options to create your social media calendars and keep track of all published and unpublished posts.
A quick tip is to include sharing buttons in your blog articles. This will allow your readers to quickly share your content with their followers.
Create shareable, personalised images to encourage readers to share.
Images are more likely to be shared. According to research by Buffer tweets with images get 18% more click-throughs than posts without pictures.
You can make your inbound marketing content more shareable by using the right images. This will increase your followers and external links to your website.
To get your followers to share your content, you don’t need to be a designer. You can create images such as banners, infographics, and social media photos using programs such as Photoshop or Canva.
7. Connect with Influencers
Both large and small companies can take part in the most popular form of inbound marketing. Companies that wish to increase their reach can
use influencers who have thousands or millions of followers to help them promote their products and services.
Your marketing budget and other compensation options may have an impact on the popularity or number of influencers who are promoting your products or services.
Instagram stars are often paid thousands of dollars per post. You don’t need to have an Instagram account to attract these high-profile influencers. Instead, offer free products and services in return for reviews or sponsored posts.
8. Create Internal Backlinks
Link building is not just for external resources. Linking to your website is not enough. To give your reader more information on related topics,
you can link to other articles in your blog.
Adopting the topic-cluster model is the best way to increase your SEO via internal linking.
This model is composed of three elements, as you can see.
Pillar content – These pages are known as pillar content. These pages cover a broad topic in an extensive manner.
Cluster content – This content is focused on subtopics of the main topic covered by the pillar page.
Hyperlinks are used to link cluster content to pillar material. It links to content that is related to the topic you are reading. You should use the right anchor text to guide readers. Search engines will also be able to see that the pillar and cluster pages have a semantic relation.
HubSpot’s content strategist tool allows you to visualise your internal linking strategy. It also offers topic suggestions based upon popularity, competition, and relevance so that you never run out of ideas for pillar pages and cluster content.
9. Measure SEO Performance
An SEO analytics platform will help you track your strategy’s success and outcomes, regardless of whether it is on-page SEO or Social Media Marketing.
Google Analytics is a free and comprehensive SEO analytics platform that beginners can use.
This tool allows you to break down features into categories such as acquisition and behaviour. It will help you understand where your traffic
comes from, how much traffic you receive, and which pages are most popular.
You can see, for example, the number of visits to organic sources such as search engine results pages or social media networks.
You can track key trends in traffic visits as you look at all the features search engine analytics platforms offer. You can also identify the pages that are most popular so you can improve your inbound marketing strategy.
These platforms will support your team as you perform an SEO analysis which you should do on a regular basis. Reports on SEO analysis help you to make strategic decisions about certain aspects of your website in order to rank higher and get more organic traffic.
10. Get the most out of your content.
It takes a lot of time and effort to create content. You should get the most value out of each piece.
You can reuse existing content in a few easy ways. This is when you take a published piece of content and modify it to suit another purpose.
You can make an infographic out of your shocking statistics about your industry, for example. You can also share graphics for each statistic on
social media to increase your reach and gain backlinks to your site.
Historically optimising your articles is another great way to get the best SEO value out of your content. You will need to identify the top-performing articles and making improvements to the content (such as adding new tips or researching), then unpublish the article and republish it.
Historical optimisation’s main purpose is to make sure your articles are as accurate and complete as possible. Your efforts to maintain high quality will be noticed by your audience.
11. Continue learning SEO.
The best SEO tip that will bring you ongoing results is to stay focused on your SEO education.
Staying current on new trends and changes is the best way to improve SEO and get real results. Learn as much about SEO as you can to ensure you create and sustain sustainable results.
Join professional associations, subscribe to blogs and online communities. Online courses are a better way to learn SEO.
The bottom line: You should dedicate your time to learning from SEO experts and mastering SEO in practice.
12. Consolidate Posts
You might find that your website has a lot of content, and you have lots of content.
Many of these blog posts could be seeing declining or stagnant traffic.
You can combine posts with a lot of overlap to improve your content organisation and increase your traffic to a single URL.
These are the basics:
– Conduct a content audit in order to identify older content that is not performing.
-Take a look at similar posts and choose the URL that has the highest traffic. After you’ve completed the previous step, this is where you will redirect readers.
-You can combine the content of the underperforming older posts and add it to the most successful post. You might compress blog posts and create new sections with headers that are optimised for related keywords.
-Create URL redirects between the older posts and the most performing URL (which should contain the consolidated content), then remove the URLs that are not performing.
-The final product should consist of a long-form, updated blog post that covers the topic in greater detail. This updated content should rank higher for semantically related keywords.
13. Try out different hosting providers.
The site experience your visitors have is determined by the hosting provider. Choose an SEO-friendly web host company.
To test out which web host is best for you and your SEO, including load speed, navigation ease, and server location, you may want to try a few.
Look up testimonials and reviews about web hosts to ensure they are reliable and fast. This will make it look less suspicious to search engines.
Search engines will likely suspect that your website is being hosted halfway around the globe if it’s not located in the right place.
14. Invest in SEO Tools.
To help you get started, we have listed some excellent SEO analytics tools. As you gain more knowledge about SEO, we recommend that you
continue to invest in SEO tools. Many of the introductory SEO tools come with an upgrade option so you can gain more insight.
The better your understanding of search traffic, bounce rates, marketing campaigns and other factors, the more you can do.
These are some great upgrades you should consider:
- Moz Pro
Paid SEO tools will provide a detailed analysis of page speed, domain authority and keyword rankings, as well as visitor behaviour.
15. In your Meta Description, include a call to action.
Because you’re more likely to get click-throughs, great calls to action give you a ranking advantage in SERPs. This increases your conversion rate.
Search engines don’t consider meta descriptions when ranking websites, but they do consider click-through rates (CTR). People will click on the
link in your meta description if you have a call to action.
Your visitor should see the value in your CTA. They should know what it means for them. Some meta descriptions might include information about a free trial, or some other offer.
16. Make your content shareable
Shareable content should be easily found and functional to encourage sharing.
Add a share link to your content at the bottom and plugins to make it easy for visitors to share your content to social media. This will increase traffic as people share your content more often.
Google also notices when someone shares your link on a social media platform. Search ranking algorithms will give more weight to linked content if 50 people share content on their social media pages within a short time period.
17. One topic per landing page
Because site visitors are less likely to convert if you have all your offers on the same page, it’s best to limit the landing page to one topic.
Visitors shouldn’t be presented with too many options at once. This can lead to decision fatigue. They will be afraid to make a wrong decision and they will leave your site.
Don’t offer additional offers, and focus on just one CTA per page. A higher page ranking is possible when you have more conversion paths.
18. Make your headlines click-worthy.
Your headline is the most important thing you can write about a piece. Your SEO efforts will be affected if your headline doesn’t appeal directly to your target audience.
Conducting A/B Testing on your content is the best way to determine which headlines work. Although you may not be able to do A/B testing on
every piece, it is possible to identify a trend in headlines that draw clicks from a small number of tests.
19. You should consider Search Intent with Keywords.
You may find a keyword that has a high volume and believe it is the best to rank for. This is not always true.
A keyword that has a high search volume does not necessarily mean that you should rank for it. Search intent is what you need to pay more
attention to. Search intent is what you should be focusing on. They are called “keyword unicorns” if they do not.
These questions can help you identify keyword unicorns.
Are people likely to search for my keyword?
Is it possible to convert traffic from this keyword into a lead?
Is there enough search volume to target this keyword?
Are the search volumes coming from your target country or another country?
If you answer no to these questions, you are a keyword unicorn. You should look for other keywords to rank for.
READ MORE: How SEO Helps in Long Term Marketing
20. Search for keywords with low competition.
You can rank faster if you have a new website that has little domain authority.
You must use the target keyword and any semantically related keywords in the piece of content that you publish. It should also be high-quality!
This means that you should go above and beyond to create the content, then promote it on relevant channels at a time that suits your target audience.
21. Locate Content Gaps in Your Website.
Content gaps refer to keywords you don’t rank or aren’t ranking for that your competitors are. These content gaps can be easily found with SEO
tools. Ahrefs, for example, has a Content Gap report built into their Site Explorer tool.
After identifying the content gaps, create and publish content that utilises keywords effectively and closes them. This will give you an immediate
boost in search engine results pages.
You can use keyword search tools to determine how difficult it is for you to rank for a keyword.
22. Use case studies in your content.
Even if your website is well-designed and has a simple copy, visitors may not believe that you can help them. Sometimes, you have to show them.
This is best done by creating case studies. To entice people to read your case studies, you should provide compelling data and engaging stories.
This helps you to distinguish your content and your keyword usage from those of your competitors.
23. Make your content easy to read.
Your bounce rate will be greatly affected by easy-to-read, grammatically correct material. People who click on search results want to quickly find
the answers they are looking for.
They won’t be able to accomplish this if they are surrounded by text. They are scared away by it. It is a great SEO tip to divide your text into
logical and well-thought-out sections.
Try to create a story within your digestible content and mix text with images, videos and slideshows.
24. Give your content priority
You may find some content more urgent than others. Your content may be more relevant to current events than your evergreen articles.
This can boost your rank on SERPs, especially when you address a topic related to your industry prior to your competitors.
25. Mobile-friendly Optimisation is a must.
It has been proven that mobile devices are more popular than ever, and more people use them to access the internet. Your site must be optimised to mobile.
Mobile design must have a responsive design and a fast page speed to ensure people don’t leave your site. Your mobile site should provide a positive experience. This will encourage more people to stay longer on your site and return as returning visitors.
These behaviours are indicative of search engines finding your site useful and easy to use.
26. Optimise your Images
Images are a popular way for people to begin their research. Optimising images can help drive traffic to your website.
The search engines cannot yet tell what your images contain. They need to know what you are telling them. Search engine spiders crawling your
site will find your images and use this information to help you rank for it.
To ensure that your images download quickly, the alt text should be used in addition to compressing them. This is a ranking factor in Google images
and searches overall.
27. Use short, descriptive URLs
Your URLs should be concise and informative for SEO. Search engines and humans will be able to easily read and understand your URLs if they are short.
These URL factors have an impact on your SEO.
- Too many subfolders
- Repeating words
- Symbols that don’t make it easy to use
Websites with long URLs can look messy and make it difficult to crawl by search engines.
28. Include your address in the layout of your site.
It is a good idea to include your local business address in your website’s layout if you own a local business. This allows you to target local
searches to strengthen your location on Google.
For good measure, add your address and contact details in the footer of each page. Include a map of where you are located on every page to send strong trust signals to search engines.
29. Set Up Rich Snippets.
Rich snippets make it easier for searchers to find your search results. Your rich snippet may be found by searchers and they might click the link to find out more.
This builds trust and can increase your click-through rates. Rich snippets don’t directly affect your rankings but they can help you get more traffic. Search engines may consider the traffic you get to be a sign that your site provides reliable information and is trustworthy.
30. Keep checking for updates
Keep in mind that SEO is constantly changing. What worked this month, might not work the next. Stay current with the latest changes
to your SEO strategy and adapt accordingly.
SEO is not a quick fix. SEO takes time and hard work. These tips will make it worth your time and effort.
Our 30 SEO tips and tricks will help you drive more qualified traffic to the site. Small wins can make a big difference in how many leads you get
and how much revenue your site can generate.
SEO is the key to success. So start doing it now.