What are the most important pages on your website?

Jul 30, 2021

There are some pages on a website (your website) that are statistically more important than others – there’s no denying this. It makes sense and knowing this can work in your favour to grab attention, and most importantly, convert those leads.

Want to know the 4 most important pages on your website? And most importantly, how to successfully optimise them?

Read more from the Perth digital marketing agency, Studio22, to find out.

Home page

The home page is where you open your business doors (virtually of course), and encourage virtual visitors to step inside and gain a feel. It’s the first impression potential customers get of your business.

Your home page is more often the not, the ‘landing page’ of your website.

Boy oh boy do you have a very small time limit to make that impression powerful and the user’s visit to your website worthwhile. We’re talking less than a minute!

Tips to optimise your home page:

  • Work by the principle ‘less is more’
  • Guide the user with copy, design and visuals to the next step or call to action
  • Use a big headline, with important information underneath, front and centre
  • Make large, easy-to-find and easy-to-click call to action buttons
  • Make the navigation menu easy to find and access and provide a sense of flow, always.

About page

Who says the power of storytelling is dead? Not marketers and web designers, and definitely not the potential customer researching what’s out there on the wonderful world wide web.

An about page is where anyone and everyone can gain more information about your company, and perhaps even the people who operate it.

It typically includes any or all of the following:

  • The history of the business
  • Mission, vision and/or values statement
  • Brief leadership profiles
  • A selection of meaning client testimonials.

Tips to optimise your about page:

  • Answer the questions clearly, but not without emotion. After all, they’re here because they want to get to know you
  • Include at least one call to action.

Blog page

A blog or news section on a website is a smart move in more ways than one.

For example, they educate prospective or current clients about industry-specific topics, blending storytelling, persuasion and product details all together.

In the technical sphere, SEO-friendly blogs uploaded consistently are a fantastic method to optimise websites with keywords.

Tips to optimise your blog page:

  • Allow the most recent blog posts to be shown first
  • This is a good area to encourage users to describe to digital newsletters or download a free resource.
  • Be clear and specific with your blog posts.

Contact page

So, you’ve put all your thoughts and resources into a perfectly designed and optimised website.

Yet, that will all go to waste if there’s no clear way for people to contact you.

There are many ways you can go about it, such as with:

  • An easy to use contact form
  • Calendar to schedule an appointment
  • An appointment booking application
  • Or the ye olde faithful phone number, email address and head office (if applicable).

Tips to optimise your contact page:

  • Keep it concise
  • Keep it relevant
  • Really make your call to actions obvious and relatable.

Don’t have the time or expertise to optimise your own website?

Studio22 has the creative capacities to make your business (and its website) stand out in a crowd.

Contact us today for website design and more digital marketing solutions that work.