What is Local SEO?

Apr 15, 2021

Local SEO is a strategy that helps any business that has a physical location or operate on a regional level.

Your website needs to be set up so that you attract the right kind of potential customers.  If you are a plumber in WA, but getting online enquiries for your availability in NSW, your website is not set up properly to attract customers local to you in WA.

If you offer beauty services but are getting online enquiries for supplying beauty machines, your website is not set up correctly.  The point of local SEO is to undertake work to your website and other online channels to increase the number of visitors to your site who are looking for what you do.

Local SEO may include.

  • Making your website mobile friendly
  • Updating the content on your website to support your core/target keywords.
  • Increasing the performance of your website
  • Analysing your competitions online activities
  • Developing linking strategies for long term success
  • Creating business listings online so you can be found all over the internet.

Google is where most people go to carry out their online searches, and we do focus on Google, but is also pays to make sure you rank on Bing and Yahoo too.

Can Your Site Get to Page Number One?

The first question would be, is your website built to rank?  Your website will not get on page number one if it has technical issues that Google does not like. Slow website load times, images that are too heavy and the wrong target keywords will make it difficult for your business to get found online.  Your website needs to be responsive, load fast and the content needs to be relevant to your target market.

Is Your Competition Online?

Are your competitors doing Paid Ads or does their website rank well?  How many business listings do your competitors have? How many social profiles do they use?  Do they have any videos on You Tube? Business listings, websites and other online material all help towards ranking a website. Do you know what you must do to beat your competitors?

Some of the keys of Local SEO

Business Listings

Business listings are critical to get listed in the search engines like Google and Bing. We can analyse your competition and work out how many you will need to get your website ranking.  Having 500 low quality business listings is not as good as having 40 high quality listings. Quality counts.  Creating business listings is very time consuming and most small biz owners prefer to outsource this to save time.

Unique Custom Content

Your website needs content that is well written and relevant to your target market.  A local site that offers services needs to have a services page that clearly spells out what you do.  Do not copy another websites content and use it as your own, otherwise you can get penalised by Google.  We can help you create unique targeted content. Having a website blog will help your efforts in the long term as it regularly updates your site; a new post is new content and that is what Google likes. Even a post a month is better than none.

Quality Links

Quality inbound links can be very beneficial to a website.  When your site is mentioned or linked to from a high-quality website that can have a very positive impact on your site.  Links are crucial factor in SEO and each link that comes to your site has a range of factors attached to it that can either strengthen your site or weaken it.  Good SEO will ensure that the links coming to your site are well chosen and will benefit your site.

Contact Studio22 to setup Local SEO strategy for your business and help you grow locally.

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