The shop aimed to increase its online presence and attract more customers in the Joondalup area.
6-Month Campaign
Conversions
Case Study: Ultratune Joondalup
Ultratune Joondalup is a local mechanic shop specialising in car servicing, repairs, and maintenance. The shop aimed to increase its online presence and attract more customers in the Joondalup area.
Problem:
Despite offering quality automotive services, Ultratune Joondalup was getting low conversions and wanted to reach more customers online.
Solution:
Ultratune Joondalup decided to use Google Ads to boost its online visibility and attract more customers.
STRATEGY
Targeted Keywords: Selected keywords related to car servicing, repairs, and specific vehicle brands.
Local Targeting: Focused ads on people within a 15-km radius of their shop.
Compelling Ad Copy: Crafted engaging ad copy highlighting their expertise, quick service, and competitive pricing.
Budget Management: Set a daily budget and monitored campaign performance regularly.
RESULTS
Increased Online Visibility: Google Ads impressions increased by 150% over 6 months.
More Website Traffic: Website visits from Google Ads increased by 163% in the first quarter.
Higher Store Visits: Foot traffic to the shop increased compared to the previous year.
Improved Sales: Service bookings rose compared to last year leading to a revenue increase.