We Genuinely Care

Case Studies, Website Design

Project Goals

We Genuinely Care – Development Process

The client wanted a high-end look and feel to their website with a more simple and minimal design to incorporate all the types of services that they offer. The previous website was built on a platform with limited features, so the client’s site didn’t get many visits and was not functional. Our web development team performed a thorough website audit for We Genuinely Care and designed a style guide.

Our Solution

We created a proposal for a complete rebuild after the client agreed on our recommendation of rebuilding the website on the WordPress CMS Platform. We chose to utilise white and light grey to create a modern, minimalistic feel with the clients branding and colour scheme.


The client was incredibly happy with the development of the website and her feedback was that the design was simple and easy to navigate. Google analytics was also integrated into the build and other security and maintenance plugins that provides the client with monthly website reports.

Conversion tracking was also implemented into the website so the client knows exactly how many enquiries they are getting.