Spotify is the worlds largest music streaming service with over 9 million Australian users, giving businesses a direct line into their customers and potential customers ears.
Spotify’s active users spend on average 2.6 hours per day listening to their favourite Music and Podcasts that the service provides — with the majority of the users in Australia using the free service over the paid premium service. Here’s a quick look at what digital audio advertising is and how it can help your business create the brand awareness it needs to achieve your goals.
Source: Spotify.
Josh Brisco from ESPN Radio believes that Spotify’s advertising platform will only become more powerful in the future.
“With 90 million ad-supported listeners world-wide and robust targeting capabilities, it is a fantastic way to get in front of a desired audience. It’s continued user growth and investment in its ad units, capabilities and overall product make it one to watch in the near future.”
Spotify is based on a freemium model — where all users can have unlimited, free access supported by 15 and 30-second ad breaks. The great majority of Spotify’s listeners opt for the ad-supported version.
There is the option to add imagery to be displayed in the cover art area, as well as scrolling text which will direct users to your site. These adverts are available on mobile, tablet, desktop, web and PlayStation.
Display ads are shown through a Leaderboard format, located at the bottom of the music player, and will take users to your website when they click. Leaderboard ads are only displayed on the desktop and web Spotify platforms.
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