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Google Ads

Google Ads is one of the few channels where you can reach someone at the exact moment they’re searching for your product or service. Getting that moment right requires more than a live campaign.

We build and manage campaigns grounded in commercial intent, with budget management and reporting that tells you what your spend is actually returning, not just how many clicks it generated.

Let's Talk Google Ads

Tell us about your business and we’ll walk you through what Google Ads could do for you, or where your current campaigns could be performing better.

GOOGLE ADS SERVICES

Google Ads lets you create different types of campaigns to connect with users through Google Search, Google Shopping, display, and video.

WHAT IS GOOGLE ADS?

Google Ads is Google’s advertising platform – it allows businesses to show ads across search results, shopping listings, websites, apps, and video content. Campaigns are built using keywords, search terms, audience insights, and bidding strategies.

When people use Google, they’re usually looking for something specific – a product, service, or local business. Unlike many other channels, Google Ads lets your business appear at the exact moment when someone is actively searching for a solution. This makes it an effective way to capture demand and attract high-intent traffic.

Speak with an Google Ads specialist
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Our approach to Google Ads

Campaigns built around high-intent search behaviour

Effective Google Ads campaigns prioritise intent. Instead of targeting broad research queries, we focus on searches that indicate someone is ready to buy, book, or enquire.

At Studio22, campaigns are designed to match the way search behaviour changes as people move closer to making a decision. Purchase and enquiry terms are separated from research-based searches. Bids, ad copy, and landing pages are set up differently for each group so ads match what the user is actually trying to do.

Campaign structures organised by keyword theme and intent

Not every search term has the same value. Some searches show clear buying intent, such as when someone is looking for pricing, availability, or a provider. Others indicate a user is much earlier in the buying process and relate to research, comparisons, or general information.

We group keywords by theme and by intent. This makes campaign data easier to read and work with. It also helps identify which search terms are actually producing enquiries, sales, and qualified traffic, instead of assuming all clicks are worth the same.

Bids and budgets managed to balance volume and cost efficiency

How much you bid affects both cost and volume. Bid too high and costs climb quickly. Bid too low and ads stop showing often enough to generate consistent results. We review bids using conversion data and cost per result.

Bids and budgets are adjusted based on what is generating results. Spend moves toward high-performing campaigns and away from weaker areas. We stay within the agreed monthly budget and only recommend increasing spend when the performance supports it, never exceeding budget without approval.

Account structures built to support testing and long-term performance

A Google Ads account is made up of campaigns, and each campaign contains groups of related ads and keywords. This controls which searches trigger ads, how budget is split, and how results are tracked. Poorly structured accounts make it hard to understand what is actually generating enquiries or sales.

Accounts managed by Studio22 are organised so that different services, products, and types of searches sit in their own campaigns and ad groups. This makes it easier to see what is driving the biggest results and allows for changes to be made to specific areas without affecting the entire account.

Reporting that shows what is driving enquiries, sales, and value

Reporting for Google Ads should demonstrate exactly what is generating results and where optimisation is required. Clicks and impressions alone do not provide enough insight to do this properly.

We build customised reports for every client that connect directly with Google Ads and other platforms, providing live performance metrics and analysis. We report on enquiries, sales, qualified leads, and cost efficiency. You’re able to see exactly how Google Ads activity is supporting your wider marketing goals and which campaigns are producing value.

WHY BUSINESSES
TRUST STUDIO22 FOR GOOGLE ADS

Google Ads at Studio22 is managed by our in-house paid media team in Perth. We handle everything internally, including strategy, account structure, optimisation, and reporting. Our focus is on search intent, performance, and measurable return.

In-house specialists for Search, Shopping, Performance Max, and YouTube
Query-led account structures designed around search intent
Realistic guidance on bids, budgets, and performance expectations
Ongoing search term, audience, and conversion tracking refinement
Reporting on leads, sales, and cost efficiency rather than vanity metrics

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FAQ

Get answers to common questions about our SEO services in Perth

Google Ads allows your business to appear at the top of search results when potential customers are actively looking for your products or services. Unlike organic search, it delivers immediate visibility and can generate enquiries quickly when campaigns are structured properly. At Studio22, Google Ads is built around clear targeting, strong messaging, and conversion-focused landing experiences to ensure traffic turns into real leads.

A strong PPC campaign starts with clear objectives, well-researched keywords, and tightly structured ad groups. From there, performance comes down to relevant ad copy, effective bidding strategies, and ongoing optimisation based on data. Studio22 manages this process end-to-end, refining campaigns over time to improve efficiency and maximise return on investment.

Budgets vary depending on industry competition, location, and growth goals. Rather than setting a fixed amount, Studio22 works with clients to identify a realistic starting point based on expected cost-per-click and lead potential. The focus is on sustainable growth, ensuring your budget is aligned with achievable outcomes rather than arbitrary spend levels.

The most important metrics include conversions, cost per conversion, click-through rate, Quality Score, and return on ad spend. While impressions and clicks provide context, Studio22 prioritises metrics that link directly to business performance so clients understand how campaigns contribute to enquiries and revenue.

Improving performance usually involves refining keyword targeting, strengthening ad copy, testing variations, and ensuring ads align closely with landing page content. Studio22 continually tests headlines, messaging, and extensions to improve engagement while maintaining a focus on attracting the right audience rather than simply increasing clicks.

Quality Score is Google’s measure of how relevant and useful your ads and landing pages are to users. Higher scores often lead to lower costs and better ad positions. Studio22 improves Quality Score by aligning keywords, ads, and landing pages, ensuring each part of the campaign supports a strong user experience.

Accurate tracking requires connecting your website, analytics, and Google Ads account so actions like calls, form submissions, and purchases are recorded correctly. Studio22 implements structured tracking setups that provide reliable data, allowing campaigns to be optimised based on real performance rather than assumptions.

Managing Google Ads in-house can work for businesses with dedicated expertise and time to monitor performance regularly. Many businesses choose to work with Studio22 because it provides specialist oversight, ongoing optimisation, and clear reporting without the need to build an internal team. The goal is to ensure campaigns remain efficient, scalable, and aligned with business objectives.

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