Slow and steady wins the race.

We’ve all heard the saying, but is it true?

When it comes to SEO it is. Sorry, but when it comes to SEO patience is a must, and if an SEO specialist tells you otherwise, beware.

Why is SEO a slow and steady race and how can you move ahead a little quicker (think tortoise pace) than the rest?

Read more from Studio22, Digital Marketing and SEO Agency in Perth, for your slow and steady SEO guide.

Set reasonable expectations

Expectations are everything, aren’t they?

Whilst it’s good to be optimistic, the downside is, if we expect too much, we end up feeling disappointed. We’re not asking you to be negative, we’re just asking you to set expectations that are reasonable.

So, how can you set reasonable expectations for SEO?

Because the market and level of competition is different in each industry, your Perth SEO Agency should help you set this. But as a general rule, you shouldn’t expect to see any dramatic SEO results for at least 6-12 months.

SEO shouldn’t be your only strategy

While an SEO strategy is important, it forms part of a larger marketing strategy and shouldn’t be your only strategy.

Your larger marketing strategy may include short-term and long-term approaches such as:

  • Google Ads – While SEO is an organic process that takes time, Search Engine Marketing (SEM, also known as PPC – Pay Per Click) gets your website advertised on Google (via Google Ads) and other websites (via the Google Display Network).
  • Social Media Marketing – Whether it’s Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube or any of the many other social media platforms, social media marketing is a great way to display your brand and build a community of followers and fans.
  • Remarketing – You can re-target individuals and businesses who are actively in the market for the product or service you’re selling with ads that raise awareness and encourage people to take action.
  • Professional Networking – Before the internet, there was good old-fashioned professional networking, and this still exists, and works.

Check out your competition

Whilst we’re most certainly not asking you to copy your competition, you need to know what they’re doing. For example, if one of your competitors is sitting organically at number 1 on Google, what are they doing to get there? Or what did they do? Are they doing something you’re not?

On the flip side, do you have a niche with existing customer demand, but no real competitors in your industry or area? Then you need to be doing something about it, fast!

A Perth SEO Agency will be able to help you check out your competition and consider what you can to really stand out from the crowd.

When it comes to SEO, slow and steady may win the race, but there are businesses winning in the Perth SEO game.

Do you want to win too?

Contact Studio22, Perth SEO Agency today to find out how we can help.