In today’s world it is more important than ever for your business to be visible online. For many who do not have any experience in this area it can be a scary task to reach out and look for a digital marketing agency.
It becomes very important as a business owner to arm yourself with questions that are going to ensure that you pick the right digital marketing agency that will get you results, save you money and be a great long term investment.
Here are some questions for you to ask to make sure you the digital marketing agency you are talking to are right for you.
Do you outsource?
This is an important question to ask. In the digital marketing industry, it is extremely common for agencies to outsource overseas to save money. Outsourcing can be a cost-efficient way to deal with data entry tasks and other administration type duties however when it comes to your advertising campaign it could be detrimental.
Although a Perth-based digital marketing agency that doesn’t outsource may be slightly more expensive, the ability to meet with the people directly working on your campaign and discuss strategy is so important.
Knowing the landscape of Perth is particularly important, which is something an overseas person will not understand. For example, the different between Joondalup and Mandurah is huge.
How do you communicate with your clients?
It is important that a digital marketing agency has strong communication with its clients to develop long-term relationships. Make sure that you are clear on the communication expectations from day one.
Ask how frequently you will meet or communicate with the people who run your digital marketing, will it be over the phone, email or in person? It’s incredibly valuable if you can talk directly to the technical people who manage your campaign so the person you are discussing your strategy with is highly efficient and knowledgeable.
Reporting is also an essential key to digital marketing success, and it is therefore important to know how your agency intends on reporting to you. Are they going to provide a monthly report? Will they explain it? Many agencies send a monthly report that is length and full of technical information that many business owners won’t understand, its important that these reports are explained so that you can understand how your business is making strong returns.
What are your client and staff churn rate?
Churn rate is how often clients or staff leave and need to be replaced. This is extremely important to know about your new digital marketing agency. If an agency has a low client and staff churn rates then that is a sign of a healthy positive agency that creates a good environment for its employees and drives strong results for its clients.
It is important that the digital marketing agency you choose genuinely cares about establishing long term relationships with its clients. A reputable agency should have a number of clients it can call upon for a glowing testimonial.