SEO or Search Engine Optimisation is the process of optimising your website using a variety of different methods to get unpaid or organic traffic from Google’s search engine results page.

Although there are many different aspects of SEO there are a select number of things that you should avoid.

Not looking at the website speed – This is an essential area that every properly optimised website must investigate if it wants to get the best results possible when it comes to SEO. Faster websites get crawled google at a faster rate and provide users with an overall more enjoyable experience. Many users today will not wait for a website to load if it takes too long, instead they will go and find another – faster loading website, which would be one of your competitors.

Studio22 recommendation: Run your website through Google Page Speed Insights and look at the results. A simple way of improving speed of your website is to make the size of your images on your website smaller. Another recommendation would be to make sure you are using a good host to maintain and host your website.

Not uploading fresh content – A common error on many websites is that content is outdated, on some websites that have not refreshed their content in years! It is extremely important to create regular, fresh and original content on your website as this is a powerful tool in ranking better on the Google Search Results Page.

Studio22 recommendation – Create a blog and do a regular new post fortnightly or monthly is enough. This will create fresh content for your website and assist greatly in improving the SEO of your website.

Not optimising your website for mobile viewing – In today’s world people are doing more of their research, particularly google searching on their mobile devices. In 2018 Google introduced mobile-first indexing which ranks your mobile version of your website. If your website is not properly optimised for good user experience on a mobile device then Google may penalise you and your rankings will be poor.

Studio22 recommendation: Take the time to view your website on a mobile device, navigate throughout the website and see how good the browsing experience was. Make sure all the links are working and it is also important to have your menu optimised for mobile.

Lack of call to actions – Once you have a visitor to your website, the goal should be to then get them to engage with you, whether that is to enquire about a service or product or even purchase one. If you create clear call-to-actions (CTAs) that not only provide an offer of value to a potential customer or client but also stand out and give them a clear message

Studio22 recommendation: Ensure that there is some form of CTA no matter what part of the website your potential customer or client is on. A phone number or contact button should be in the top right hand side of your menu bar and there should be another CTA in the footer. Utilising a “sticky header” is a great way to ensure that the CTA is always visible.

There are many experts out there on SEO and there is a large array of different strategies and techniques to ensure you organic rankings with flourish. This may appear overwhelming but if you follow the above recommendations your website will be in a good position to flourish.

If you are interested in taking your SEO to the next level and would like great results for your website that is going to generate more business please get in touch with us today to see how we can develop a ROI driven SEO strategy that is going to help your business grow.