Honey for Life is a premium Australian honey brand selling nationwide online. They came to Studio22 in September 2024 looking to grow their digital footprint, scale paid channels, and support their expansion into new markets. What followed was a full-service digital engagement across SEO, Google Ads, and Meta Ads, the results of which are measured here across the May 2025 to May 2026 period.
SEO REVENUE YOY
ORGANIC USERS 40k total
GOOGLE AD SALES Increased YOY
GOOGLE ADS CPA Reduced YOY
META SALES Increased YOY
Overview
The Client
Honey for Life sells premium Australian honey direct to consumers online, with a product range spanning raw, medicinal-grade Manuka, and specialty varieties. The brand operates nationally with a strong focus on e-commerce and has built a loyal customer base through its quality positioning and health-focused messaging.
- Industry: Retail (e-commerce)
- Location: Australia (nationwide online sales)
- Client since: September 2024
THE BRIEF
Honey for Life is a premium Australian honey brand with a nationwide focus on online sales. Studio22 was brought on to extend their digital visibility across the country, grow reach as they entered new markets, and more recently support the launch of their high-profile partnership with Lance and Jacinta Franklin.
OUR OBJECTIVE
Grow organic visibility and revenue across Australia
Scale paid search to drive consistent online sales
Support brand expansion into new markets
Amplify reach around high-profile partnership
OUR PERFORMANCE
Full-funnel paid search architecture
Keyword strategy mapped to national purchase intent
Campaign structure designed to scale efficiently
Brand partnership integration woven into campaign
Creative and targeting
Campaign Details
The Challenge
When Studio22 came on board, Honey for Life had digital activity in place but limited traction from paid channels and untapped potential in organic search. Google Ads was generating minimal revenue relative to what the channel could deliver, Meta Ads had yet to be scaled with intent, and the brand was preparing to enter new markets while managing a high-profile ambassador partnership with AFL legend Lance Franklin and his wife Jacinta. The opportunity was clear. Build a paid search engine that actually performed, strengthen organic visibility nationally, and make sure the Franklin partnership had real commercial impact, not just brand noise.
Broader Impact
Beyond the channel-level numbers, Studio22’s work helped Honey for Life build digital infrastructure that compounds. Organic search now contributes a growing share of high-quality traffic. Paid search operates with a cost-per-acquisition that has fallen 26% while volume has increased significantly. The Franklin partnership was activated across campaigns in a way that tied brand awareness directly to commercial outcomes rather than sitting as a standalone PR exercise. The brand is now generating close to $1 million in annual e-commerce revenue and tracking ahead of that pace in 2026, with January to mid-June already at $693,514.
Timeline
Client since: September 2024
Results period: May 2025 – May 2026 Full engagement ongoing across SEO, Google Ads, and Meta Ads.
The Solution
Across SEO, the work focused on building national keyword presence aligned to how Australians actually search for premium honey, both informational and high-intent purchase queries. Content and technical foundations were strengthened to compound visibility over time. On Google Ads, Studio22 built a full-funnel paid search architecture from the ground up, with campaign structures designed to scale efficiently rather than just spend. Keyword strategy was mapped tightly to national purchase intent, and the Franklin partnership was woven into campaign creative and targeting to make the most of the brand moment. Meta Ads were activated and scaled alongside Google, creating a channel that compounded awareness and drove incremental revenue that paid search alone could not capture.
Who This Applies To
This type of engagement suits any product-based e-commerce brand with a quality story to tell and national ambitions. The combination of SEO for long-term compound growth, Google Ads for high-intent conversion, and Meta Ads for awareness and retargeting is a proven model for brands that are ready to back their product with proper digital infrastructure.
Key Takeaways
Honey for Life had a strong product and a growing audience. What they needed was the architecture to convert that potential into consistent, scalable revenue. Studio22 built that architecture across three channels simultaneously, and the results reflect what happens when SEO, paid search, and paid social are working together rather than in isolation. The single biggest driver of success was treating paid search as a proper growth lever rather than an afterthought, building campaigns designed to scale from day one, and reducing cost-per-acquisition while growing volume at the same time.