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Social Media Advertising

Organic reach has declined. Paid social, done properly, lets you reach exactly who you want, with messaging tailored to where they are in their decision-making process.

We plan and manage campaigns across Meta, Instagram, LinkedIn, and TikTok. Platform choice is driven by your audience and goals, not what’s trending. Attribution is set up from day one so you can actually see what the spend is contributing to.

Let's Talk Social Media Ads

Tell us about your business and we’ll work out which social media platforms are right for your audience and what it takes to make paid social actually perform.

SOCIAL MEDIA MARKETING SERVICES

Different social media platforms work better for different audiences. Your choice of platform depends on your intended audience, how they make decisions, and the actions you want them to take.

WHAT IS SOCIAL MEDIA MARKETING?

Social media marketing uses paid advertising across platforms, including Meta, LinkedIn, and TikTok, to target pre-defined audiences. Campaigns combine targeting, ad copy, and visuals that are based on how ready someone is to buy or enquire.

Unlike organic posts, paid social gives businesses direct control over how advertising is delivered. They’re able to decide who sees their ads, how budgets are allocated, and which actions the campaigns should encourage – whether that’s enquiries, sales, website visits, or lead generation.

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Our approach to social media marketing

Campaigns built around defined business objectives

Every social media campaign starts with a defined business goal. This could be generating enquiries, driving online sales, increasing qualified traffic, or supporting another marketing channel. We agree on what success looks like first, then decide on platforms, formats, and budgets.

Planning is done at an account level, not campaign by campaign. This creates a structure for testing and improving campaigns over time, while making it easier to understand what’s driving results across platforms and audiences.

Targeting and messaging based on real user intent

Paid social platforms provide multiple targeting signals, including demographics, interest clusters, behavioural data, professional attributes, and first-party audience lists. Campaigns that work start with defining the audiences most likely to convert, and what would realistically motivate them to take action.

We think about audiences first, then design targeting and messaging based on how people are likely to take action. New prospects, past visitors, and existing customers are targeted separately, each with different messaging.

Campaigns designed to match how each platform is used

Each social platform functions differently and users engage with content in different ways. Meta, LinkedIn, and TikTok vary in how ads are delivered, how users engage with content, and how performance should be measured. Applying the same campaign structure across all platforms typically limits results.

We adapt campaign structure and messaging to the platform being used. This includes differences in copy style, creative format, pacing, and success metrics. Platform-led planning helps campaigns align with user behaviour and improves results without relying on unnecessary budget increases.

Spend controlled to maximise results and limit waste

Paid social gives businesses flexibility over spend, but performance depends on how budgets are allocated and adjusted over time. Campaigns need enough budget to generate reliable data, without committing excessive spend before seeing proven results.

We apply disciplined budget management throughout the campaign lifecycle. Spend is monitored against outcomes such as cost per lead or cost per sale, with budgets shifted toward stronger-performing activity. This supports sustainable optimisation and allows campaigns to scale responsibly when the results justify it.

Reporting that shows outcomes and guides next steps

Social media reporting should explain what is happening within a campaign and what actions are being taken as a result. Performance is assessed using meaningful outcomes such as enquiries, sales, the acquisition of qualified leads, and cost efficiency rather than engagement alone.

Our reporting focuses on performance trends and cost efficiency. You can objectively see how paid social activity supports your wider marketing goals and which areas are driving results. This makes it easier to prioritise improvements.

WHY BUSINESSES
TRUST STUDIO22 FOR SOCIAL MEDIA MARKETING

Social media marketing at Studio22 is managed by our in-house team in Perth, with campaigns built around platform behaviour, audience intent, and creative that gets attention in crowded feeds. We strategise, test, and refine campaigns based on real performance data to create campaigns that drive leads and sales, not only impressions.

Dedicated in-house specialists
Campaigns designed to achieve pre-determined objectives
Audience targeting based on interests, behaviour, and first-party data
Ongoing creative testing to improve click-through and conversion rates
Reporting focused on leads, sales, and cost per acquisition

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