Why You Should Embrace the Role of the Customer

Why You Should Embrace the Role of the Customer

What is a customer to you? Are they faceless and nameless? Do you connect with your customers or only think you do? Businesses need to embrace the role of the customer, understand their wants, needs and pain points, and this is much more than taking on the ‘customer...
What is Remarketing?

What is Remarketing?

The role of marketing in a business is to grab your ideal target market’s attention and be in the forefront of their mind when it comes to them making a decision and making a purchase. It’s targeting the right person, not in a scary way, but rather, in a creative and...
Why You Should Use the Psychology   of Colour in Your Website

Why You Should Use the Psychology of Colour in Your Website

Colour and psychology go together like milk and cookies.  The way we perceive colour influences our emotions, and in marketing, our willingness to buy or connect with a product, service or business. Colour psychology is a real deal.  Want to know why and how...
The Facebook Advertising Tips Your Business Needs In 2021

The Facebook Advertising Tips Your Business Needs In 2021

Facebook – it’s where people stay connected with people all across the world; where you can wish Happy Birthday to friends, instant message, and share content. You probably already know that apart from the personal and social aspect, that Facebook is also a great...
Why Australian Businesses Should be Excited for 2021

Why Australian Businesses Should be Excited for 2021

With 2020 coming to an end, many Australians are looking cautiously optimistic to 2021 and the year ahead. After all, we’ve seen business closures, stay at home orders and life as we know it shaken to the core this year.  Yet, on a global scale, we should...