Let’s look at the latest internet sensation and what it means for digital marketing in Perth.
Technology is constantly changing, and businesses are looking for innovative ways to drive growth and reach their customers. ChatGPT, an OpenAI-developed Generative Pretrained Transformer 3 (GPT-3), is one of the most recent innovations in this area. The growing popularity of the tool has raised questions about its effectiveness and potential.
What is chat GPT?
GPT stands for “Generative Pre-trained Transformer.” It is a type of language model that uses deep learning techniques to generate human-like text.
ChatGPT is a GPT-3-powered chatbot that can quickly and accurately answer user queries. ChatGPT can revolutionise businesses’ interactions with customers. People around the globe have begun to test the elements of prospecting and how ChatGPT can be used to their advantage.
However, let’s now examine how this can affect SEO, content marketing, and other areas of digital marketing in Perth.
What impact does ChatGPT have on digital marketing?
ChatGPT has many uses in digital marketing in Perth. You can use ChatGPT to automate customer inquiries and to produce high quality content for email marketing campaigns or social media. It also helps you guide your customers throughout the purchase process.
Let’s now see how ChatGPT can impact your digital marketing strategy.
How can ChatGPT assist SEO?
Keyword research
What is the core of a Perth SEO strategy’s success? Keyword research. ChatGPT is an assistant that allows SEOs in Perth to quickly identify the best keywords for their marketing campaigns. This will be a time-saver.
Content creation
Google’s useful content update has been a wakeup call for many and has led to a scampering in high-quality content. ChatGPT can speed up content creation, and SEO in Perth can create unique, engaging content more quickly. In our experience, we have found the topic suggestion tool to be the best.
Regarding blogs, ChatGPT can create content according to the keywords you wish your blogs to rank for. Although this may seem like a simple way to create content with a few clicks it can be dangerous as it could lead to generic and unoriginal content.
Google can distinguish between AI-generated and creative content, which is why it isn’t a good idea to create blog posts this way. This can lead to a decrease in organic search engine rankings and a penalty for using AI generated content.
ChatGPT is a tool that can help you create product descriptions that are appealing to your customers when running an e-commerce store. ChatGPT can be used to analyse customer behaviour and product reviews to identify the information that consumers want. The model will create descriptions that are optimised for search engines and most appealing to customers.
Ad copywriting
With content being at the core of a lot of Perth marketing areas, from ad copies to social media posts, video scripts, and so on, ChatGPT can be an effective tool to help you achieve your goals. This is especially useful for social media marketing campaigns and paid search. This allows us to test A, B, C, and D without having to spend hours and hours on them.
Optimise Websites
They can help make the website easier and more structured. When building a website, navigation through it is an essential aspect. Perth SEO strategists audit the website manually to confirm that it is compatible with the way Google crawls it and help rank it. This AI-powered tool can make site navigation easy.
ChatGPT and customer service
ChatGPT increases customer service effectiveness. ChatGPT provides more precise and helpful responses to customers’ questions, while also reducing your workload. ChatGPT allows customers to receive more clear responses and enhance their experience by using chatbots for customer service.
ChatGPT could be used by marketers to improve the customer experience. However, without human beings to provide relevance, character, experience, and personal connection, it will be difficult to fully leverage ChatGPT. ChatGPT can be used to increase customer engagement and connections, but without human interaction, it could lead to a decrease in meaningful customer connections.
Can ChatGPT come up with a complete branding strategy?
Now this is a task that everyone wants to know. Can ChatGPT help us create a solid branding strategy for a Perth plumber? Here’s ChatGPT’s answer:
ChatGPT focused its answer on giving users actionable steps to help build a brand. This is a good place to start.
However, we are missing many crucial steps that will lead to building a compelling brand.
A key step in creating a brand strategy is to consider the brand’s essence and core identity. This includes thinking about the brand’s purpose. (Why are you here? ), vision (where do you want to be in 5–20 years? ), mission (how will you achieve your vision? ), and values and guiding principles (what does the brand stand for?) Based on these and the content analysis, you would then draft a brand positioning, including your brand promise. ChatGPT refers to the entire process as “developing your unique value proposition”. This is too general and ignores key considerations.
ChatGPT’s focus on visual identity is another issue. However, your brand identity is much more than the visual part. You should consider your brand’s name, personality, communication style, and sensory identity.
ChatGPT offers great ideas for communicating (including how to engage the community) and managing the brand. This is something you should consider when developing a branding strategy.
One last thing that ChatGPT is missing is the ability to measure and adapt your brand strategy over time.
ChatGPT is a good starting point. However, the model still needs to be expanded to really help people come up with a strong branding strategy. If your business is in need of a strong branding strategy, contact Perth marketing agency Studio22, and we can assist you every step of the way.
ChatGPT Cannot Replace Human Writers
GPT-3 can produce articles that appear to have been written by humans. This is possible because it had access to a huge amount of internet text. This allows it to mimic the characteristics and meanings of human language.
GPT-3 chat also features an advanced architecture that can understand context. This context information is used by GPT-3 chat to generate text that’s appropriate for a given prompt.
GPT-3 can write articles on a variety of topics. But what many people don’t know is that GPT-3 also has limitations. GPT-3’s writing can include incorrect facts and misinformation. It also produces redundant sentences that don’t engage readers. GPT-3 might seem to be the answer to content writers’ prayers. However, it serves to emphasise the importance of writing compelling content. GPT-3 alone is not enough to help marketers generate leads.
ChatGPT will not be free forever
ChatGPT is currently in the research phase. ChatGPT has been made free of charge by OpenAI to help train it further. OpenAI must pay a lot of money for the bot to run. Each query is very complex and requires a lot computing power. OpenAI intends to monetise ChatGPT. So, we will have to wait for OpenAI to reveal its monetisation policy to determine the true impact of ChatGPT on content marketing.
ChatGPT Effect on Content and Digital Marketing
ChatGPT now provides an outline for creating content. However, it still requires competent content writers and strategists to move the content forward.
ChatGPT can be used for research, copywriting, and campaign management. ChatGPT can provide more information than manual reports, including data on keyword ranking and volume. This will make it easier for content writers and copywriters to find their target keywords.
ChatGPT is fast at creating ad campaigns. But quality can be questioned under certain conditions. ChatGPT can be less creative than copywriters and may not have the ability to reach the target audience.
ChatGPT content is not yet considered high quality by Google due to limitations. Also, we cannot overlook the possibility that ChatGPT content may become duplicate content.
ChatGPT is a great tool, but it can’t yet simply replace the skill of a content writer and creator for Perth digital marketing.
Need Digital Marketing in Perth?
As a Perth digital marketing agency, we know that technologies are constantly evolving, and the marketing landscape is going to continue to evolve. But whatever the robots get smarter at, or Google changes its requirements, we will continue to evolve with them and create engaging and successful content.
Want help with Perth SEO services or your social media strategy? Get in touch with Studio22 today. We are here to help.