Single channel marketing is not now, nor has it never been, or should it ever be, the only marketing strategy for your Perth business.
Now, more than ever before, you need an effective multichannel marketing strategy.
What is a multichannel marketing strategy and why is it so important?
Read on from Studio22, your Perth Digital Marketing Agency, to find out.
What is a multi-channel marketing strategy?
A multichannel marketing strategy is just as it sounds; a marketing strategy with multiple channels.
A strategy and approach such as this, helps create a unified and seamless experience for customers and means, you’ll always being where the customers are. It means using a variety of channels to communicate with their audience.
Now days, the channels are multiplying and your customers are moving to different channels, so your marketing needs to adapt to these changes too.
Don’t put all your eggs in one basket
Have you ever heard the saying, “don’t put all your eggs in one basket?” Well, you have now and this saying applies to marketing too.
If you put all your eggs (aka dollars) into one marketing basket, and that basket fails, then what have you got to back it up? What other marketing baskets have you got ready to step in?
There are many risks out there that you can’t control, including within your marketing baskets. So, don’t go and put all your eggs in one.
Ask yourself: “What would happen if one of these baskets fell over and I lost all my eggs?”
Multi-channels give you multiple reaches
There’s a basic psychology principle behind a multichannel approach: People typically need to be reminded of something many times before deciding to act.
Multiple marketing channels gives you multiple reaches and many more opportunities to remind your potential customers that you exist. It gives you more changes to connect with them emotionally.
Multiple benefits for your business
There are multiple benefits for your business too.
A multi-channel marketing strategy can help your business:
- Increase brand awareness
- Boost engagement
- Improve conversions
- Increase revenue
- Education your customers
- Create a consistent customer experience
- Target messaging
- Stay relevant
How do you know which marketing channels are right for you?
With a myriad of marketing channels to choose from nowadays and new ones likely to appear at any moment, it can be overwhelming and difficult to know which marketing channels are right for you.
The marketing channels you choose will depend on your marketing, your buyer persona or ideal client, their unique goals, and the channels they spend most of their time on. naturally, there may be some channels that make more sense than others. Start with those and expand to other channels as you see increased success.
Don’t let the thought of multichannel marketing overwhelm you – that’s what we’re here for.
At Studio22, you local Perth Digital Marketing Agency, we have the team and the tools to help you find the perfect multi-channel marketing strategy for your Perth business.
Don’t put all your eggs in one marketing basket – your business deserves better than that.
Contact us to find out we can help you today.