Digital Marketing, News

What is Remarketing?

The role of marketing in a business is to grab your ideal target market’s attention and be in the forefront of their mind when it comes to them making a decision and making a purchase.

It’s targeting the right person, not in a scary way, but rather, in a creative and clever way, with a strategy and presence that outshines the competition.

Chances are, you’ve heard of marketing, and have an idea of how it boosts business, but what about remarketing? What is it and most importantly, how could your business benefit from it?

Read more from the remarketing experts at Studio22, your Perth digital marketing agency to find out.

Defining Remarketing

Remarketing (otherwise known as retargeting) is a marketing tactic that serves targeted ads to people who have already visited or taken action on your business’ website.

Ever visit a company’s website, have a browse, then leave, only for that same company to appear again on your social media’s banner advertising? Or YouTube? An online news site and so forth?

This is remarketing.

How does Google remarketing work?

  • If you advertise on Google, all you need to do is add a piece of Google remarketing code (otherwise known as a tag or pixel), to your website.
  • This means your website visitors can get added to your remarketing audiences through browser cookies.
  • Customising the code for different web pages will correspond to more defined categories.
  • By employing remarketing with a qualified and capable digital marketing agency in Perth, your business can show Google Ads to your previous site visitors while they browse the vast number of Google partner sites in the Google Display Network.

Is this sounding a little too technical for your liking? Don’t worry, that’s what a digital marketing agency in Perth is here for. You tell us who you want to reach, and the visions for your business brand and presence in the market, and we’ll make it happen.

What are the benefits of remarketing?

Let’s explore:

  • Remarketing guides customers further down the funnel

As a digital marketing agency in Perth, we know what makes customers tick, and consider a sales funnel as old-fashioned. Instead, we call it a customer journey – because the modern business knows a customer is a person craving connection and meaning from your products and service.

  • Increase relevant ads

Remarketing personalises marketing for the everyday online user. How? Through dynamic, relatable and relevant content and offers.

Talk to a creative and digital marketing agency in Perth about making your business relevant and personalised to the customer journey.

Remarketing with Studio22

Studio22 is the digital marketing agency in Perth you need to contact, if remarketing is what you want to do. Our digital marketing gurus can help bring website researches, those who have bought from you before, and even the trickiest of customer back on track, and back to your business.

Here’s some other services we provide:

  • Brand creation and re-branding,
  • Spotify radio advertising – for the streaming consumer,
  • Print – get your brand on print,
  • Websites – with wonderful website design in Perth
  • SEO – to optimise your search rankings
  • Social media marketing – we know how to leverage modern media channels

Need help from a digital marketing agency in Perth? Contact Studio22 today and let’s talk remarketing, business and more