What is an Advertising Agency and What Services Does It Provide?

Sep 9, 2019

Wrapping your head around the different kinds of Advertising Agencies in Perth and the best way to market your business can be an exhaustive process. A quick Google search can leave you with more questions than answers:

Should I go with an Out of Home (OOH) Advertising Agency to build brand awareness through bus-backs and billboards? Maybe focussing on Digital Marketing and targeting end-users that are actively searching for the specific product(s) or service I provide is best? Or should I keep my business positioned in the face and ears of my preferred clientele via Social Media Marketing and Spotify Radio Advertising?

In the following post we will try and offer some clarity through exploring some of the different kinds of Advertising Agencies in Perth and briefly look at what it is they can actually do for your business.

 

The Cart – Brand Agency

‘Don’t put the cart before the horse.’

I wish I could think of a more creative idiom than the above, but old faithful expresses my point exquisitely.

DO NOT spend money advertising and driving potential customers to your business if what they find when they get there is not an attractive and accurate representation of what you do and why you do it. Your brand is the poetry behind your business and a Branding Agency is the scribe punctuates it and helps convey it consistently across every aspect that that comes into contact with end-users.

Some of the key services a Branding agency provides are:

  • Brand Development and Creation
  • Logo Design
  • Stationary Design
  • Packaging Design

 

The Horse – Digital Marketing Advertising Agency

If your brand is the cart your Digital Marketing… you get it.

Digital Marketing Agencies focus on lead generation and ensuring your business is visible to potential consumers. Digital Marketing differs from other forms of advertising in that it is results based and operates within the digital sphere. Once your brand and message is clear and accurate, Digital Marketing is what will drive that message and ensure that it is visible and readily accessible.

Digital Marketing Agencies will typically provide services that concentrate on:

  • Search Engine Optimisation (SEO)
  • Google Ads
  • Remarketing
  • Social Media Marketing

 

Full Service Advertising Agency

A Full-Service Advertising Agency is – unsurprisingly – a holistic agency that covers the full spectrum of options available to grow and promote your business. A Full-Service Advertising Agency works alongside small and medium sized businesses to develop and curate an advertising strategy that promotes healthy and sustainable growth. Some of basic benefits of a Full-Service Marketing Agency are:

  • Strategic planning
  • Future focussed
  • One point of reference
  • Full spectrum of services:
    • Google Ads
    • SEO
    • Social Media Marketing
    • Print Advertising
    • Branding

 

Choosing the right kind of Advertising Agency is a critical step for any business. The decision ultimately should come down to understanding the intricacies of the different types of Advertising Agencies and then going with one that aligns best with your business and goals. Your brand need to convey a consistent message that’s authentic and something potential consumers can relate to.

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