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Google Shopping Ads

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Product ads that appear when people are ready to buy

If you sell products online, Shopping ads put your inventory directly in front of people who are actively looking to buy. Your product image, price, and business name appear at the top of Google before the standard search results, which means you’re reaching buyers at exactly the right moment.

We manage your product feed, campaign structure, and bidding strategy to make sure the right products are showing up for the right searches, at a cost that makes commercial sense

What are Google Shopping Ads?

Google Shopping Ads are product-based ads that appear across Google Search, the Shopping tab, and other Google surfaces.

Instead of bidding on keywords alone, Shopping Ads pull product information from your product feed – including titles, descriptions, prices, images, and availability. Google then matches your products to relevant searches and shopping behaviour.

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When Google Shopping Ads make sense

Google Shopping Ads work best for businesses that sell products people often search for online. They’re designed to run alongside Search, Performance Max, and remarketing. Shopping focuses on getting your products seen by people ready to buy, while other channels introduce your brand and bring people back later.

Speak with a Google Ads specialist

Google Shopping Ads are a good fit if you want to:

  • Increase online product sales from high-intent searches
  • Show pricing and images directly in search results
  • Compete side-by-side with other established products and retailers
  • Drive traffic straight to specific product pages
  • Scale revenue from your existing product catalogue

Our approach to Google Shopping Ads

Product feed setup and management

We start by auditing your product feed in Google’s Merchant Center to see how your catalogue is being interpreted. Titles, descriptions, categories, pricing, images, and availability are optimised so each product is clearly defined and eligible for the right Shopping queries.

The goal is to give Google accurate, structured data so your listings appear in relevant searches and make sense to shoppers comparing options. A properly managed feed supports better visibility and sales.

Feed improvement and enrichment

Once the feed is stable, we look for opportunities to get more out of it. That often means rewriting titles so they reflect how people actually search, filling in attributes that competitors are using, tightening category choices, and sorting out parent/child variants. Even small changes can lead to more impressions and better click-through rates.

Campaign structure

We structure Shopping campaigns logically. Products are split into groups based on things like category, brand, margin, or past performance. That makes it easier to see what is driving revenue, where spend is going, and where budget should be increased or pulled back.

Bid and budget management

Bids and budgets are guided by revenue, return on ad spend, and cost per sale. Products and categories that consistently generate sales receive more budget. Areas that perform less well are separated so they can’t waste budget meant for stronger sellers.

Ongoing optimisation

Shopping accounts change all the time. We monitor product‑level performance, search term data, feed health, and pricing competitiveness. Underperforming products are investigated so that changes can be made to the feed and tests can be run based on new data.

WHY BUSINESSES
TRUST STUDIO22 FOR GOOGLE SHOPPING ADS

Google Search Ads at Studio22 are managed by an in-house team based in Perth. Clients choose us because we take the time to understand how their product catalogue is organised, where profit actually comes from, and what success looks like.

In‑house specialists experienced with Google Shopping campaigns
Strong focus on feed quality and product‑level performance
Campaigns built around product categories and margins, not just traffic volume
Advice on budgets, scaling, and profitability
Reporting focused on sales, revenue, and return on ad spend

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FAQ

Get answers to common questions about Google Shopping Ads

Google Shopping Ads are product-based ads that appear in search results with images, pricing, and key product details. Instead of targeting only keywords, they rely heavily on structured product data to match searches.

A product feed is a structured file that sends product information such as titles, descriptions, pricing, and availability to Google Merchant Center. Google uses this data to decide when and where your products appear.

Shopping Ads focus on products and rely on feed data rather than traditional keyword targeting, while Search Ads use text-based ads triggered by specific search terms. Shopping campaigns often capture users further down the buying journey, and we typically align both formats together to maximise coverage across the customer journey.

Disapprovals usually happen due to mismatched pricing, missing product identifiers, policy issues, or inconsistencies between the website and product feed.

The most effective bidding strategy depends on business goals, whether that is maximising revenue, improving return on ad spend, or scaling new products. Our approach is to combine automated bidding strategies with ongoing performance review to ensure campaigns remain efficient and aligned with commercial objectives.

Tracking involves connecting Google Ads, analytics platforms, and your eCommerce system so purchases and key actions are recorded accurately. Our team implements structured tracking setups that provide clear visibility into sales, cost per acquisition, and overall campaign performance.

Specialist agencies focus on managing product feeds, campaign structure, bidding strategies, and performance reporting. The team at Studio22 provides end-to-end Google Shopping Ads management with an in-house team, ensuring campaigns are continuously optimised and aligned with broader digital marketing strategies.

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