It’s official, Australia is in a recession for the first time in nearly 30 years.
Whilst this may lead many of you reading this, to the assumption that you better hold all your marketing and cut as many business expenses as possible, we’re here to tell you to ‘hold that thought.’
Why? Read more from your local Perth advertising agency to find out more.
There’s more room for your business
Because getting your business seen and heard is far easier during a recession.
That’s right, since COVID-19 forced the world into lockdown, we’ve seen marketing and advertising budgets cut aggressively worldwide.
Why is this good news for you? Think about it… if your competitors are cutting their marketing budgets, then there’s more room for you!
You’ll get ahead of your competitors
Not only do you have a better chance of your potential customers seeing and hearing about your business during a recession, you have a better chance of moving ahead of your Perth competitors.
You could end up spending less in the run too, because often, cutting back your marketing budget now, may see a higher spend later.
What you may not realise, is that when it comes to digital marketing, it’s a long-term approach – a slow and steady burn, if you will. What digital marketing isn’t, is a quick fix. It’s also definitely not something you can simply turn on and off, without seeing a significant shift in results being achieved and targets being met. So, by cutting back your marketing budget now in fear and panic, you may actually end up having to spend more down the track.
It’s your chance to be market-orientated
Whilst we encourage you to continuing marketing through a recession and these uncertain times, we also encourage you to watch what you’re putting out into the world. The last thing your potential customers need or want to see, is content that so clearly doesn’t take into consideration the situation the world is facing.
Understand your market, understand the times, and ensure your content is reflective to that and the “new normal” we find ourselves in.
Now is the time to be market-orientated and it’s your chance to do it.
Your content is more likely to be absorbed
Like it or not, many of us are still staying at home, or at least working from there, so we have more time to spend online.
Social media platforms are reporting record usage, meaning there are more eyes online and more chances for yours to shine.
There are many more reasons to continue marketing through a recession, so before you cut back your marketing budget, don’t. Consider how you could use these difficult times to help your business, rather than hinder it.
At Studio22, you local Perth Digital Marketing Agency, we have the team and the tools to help. Contact us to find out we can help you today.