You’re a Perth business owner who loves their website. It’s attractive, fast, easy to navigate, in line with your brand and highlights what you do and how you can help. So, why wouldn’t you love it?
There’s a crucial reason why you wouldn’t: If your website doesn’t get you any leads. Seriously, what is the point in having an amazing website for your business, without any leads?
Imagine you had a shop. People regularly walk in off the street and browse, but they always walk out empty handed. Pretty soon, you’d have to close up shop, wouldn’t you? The same goes for your website. People may be regularly visiting it, but they close your website tab without purchasing any of your products, or contacting you to find out more about your services. You don’t want to have to close your business, do you?
Read on to find out.
Analyse your Google Analytics data
Tools like Google Analytics exist for a reason. They unlock a world of information, which helps you discover what’s working on your website and what isn’t, who’s visiting your website and who isn’t and so much more.
With this world of information, you’ll be better equipped to eliminate the marketing efforts that aren’t working and scale up the marketing efforts that are.
Don’t understand Google Analytics or don’t have the time to analyse it? Never fear. Perth digital marketing agencies like us are here to help make it easy, so you can focus on your business and converting leads from your website.
Create a website sales funnel
A what now? Let us explain.
A website sales or conversion funnel is a digital marketing strategy which in essence, is a process you create to guide potential clients through desired actions (think of it as a road map if you will).
These actions can range from email sign up, to purchasing your products or services – and it’s usually in a funnel shape, hence the name.
What’s included in a website sales funnel?
- Landing Page – the first page your potential customers will see in the funnel. Remember, first impressions are everything!
- Front-end offer – the next step is to present your potential customers with an offer. Often this is free or of a small cost, and should be like a “pre-sale” of the next step in the funnel.
- Engagement – a website sales funnel isn’t a ‘set and forget’ type system. It’s important to keep the momentum going by following up with your customer and checking in every now and then. Remind them you exist.
- Back-end offer – you’ve just given your potential customer a bite, now it’s time to give them a real taste of what you can offer. This will include an upsize or upgrade of your product of service.
Write content your ideal customer can relate to
People buy people and brands, and more often than not, ones they like, trust and can relate to. So, it’s really important that you write content your ideal client can relate to.
Who is your client? What do they do? What are their fears and needs? What do they want from you? Spend time getting to know them and display this knowledge of them within your content – They’re far more likely to continue reading this way.
These ideal customers need to find your website, in order to read the content though, right? So, how do you get more traffic to your website? Your website content needs to be optimised for SEO and this is where we come in.
Local Search Optimisation
At Studio 22, we optimise your website so that it’s “search engine friendly”. Doing this will help to launch your site further up the page in the Google listings. How do we do this? With our Perth SEO services using a series of tactics focusing on keywords relevant to your business or industry.
There are many more ways to get more leads from your website. Want to find out what they are?
Contact Studio22 today to see how Perth’s fastest growing marketing and advertising agency can help