Short form videos are everywhere these days and is one digital marketing trend we at Studio22 believe online marketers need to embrace in 2022.
If video marketing is the future, then the future is here.
Platforms such as TikTok, Instagram, YouTube, Google, LinkedIn, and Pinterest are all expanding their short-form offerings.
Brands are starting to notice and pivot to accommodate the new trend.
So what are short form videos?
A video up to 2 minutes and 30 seconds in length is considered short form.
But it is different on every platform – TikTok used to allow up to 60 seconds and now that has gone up to 3 minutes. A short-form video on Twitter can be up to 2:20 minutes. On Reels and Triller, it’s 60 seconds.
Trend culture is one of the things that distinguishes short-form video from longer videos. TikTok, for instance, is run by dances, sounds, and social challenges.
Even though short form video is well known for its entertainment value, it can also be adapted to feature branding material.
Consumers believe user generated material is more authentic. It has a greater influence on consumers’ purchasing decisions than any brand or influencer-generated content. Brands can create videos that evoke emotion without spending too much money. Plus, it’s budget friendly.
Consumers look for authenticity in brands. You only have a few seconds with short-form videos to connect with your audience.
How can you do it? While there’s no scientific basis to this, consumers are more likely to feel connected to brands that showcase the team behind them, showcasing raw, human content.
Give your audience an insight past the logo to see the real story behind the scenes. It’s important for brands to connect with their followers on a more personal level.
Explainer or Educational Videos
Educational videos offer great value because they aid people in their day to day lives. Education can be a key part of a brand’s marketing strategy. This will increase lead generation and strengthen brand loyalty. Explainer videos also target buyers in the decision-making phase of the buyer’s journey. If done correctly, they can convert decision-makers into customers.
It’s a win- win, Brands can address their audience’s problems and offer solutions.
The viral content of songs and dances was what made short-form videos so popular.
Brand challenges can be a great way for you to get a boost of traffic, build community, and engage your audience.
Influencer marketing is a well-established strategy that has been used by brands for many years. But now, we are seeing them used in shorter-form video content.
Average TV commercials are usually between six to 60 seconds, the same as a short form video.
This means brands can leverage the content on other platforms to promote their products organically.
This is a cost-effective strategy that has the potential to go. Wild and build anticipation.
Did you know that Instagram Reels are shoppable? Likewise, TikTok has added shoppable video ads into its feed.
Social Media in 2022 is evolving thanks to Short Video
Video content that is relevant and well-crafted will get users’ attention. Knowing each platform and using the techniques above will allow you to interact with your audience at a more personal level and hopefully increase engagement.
Therefore, it’s important to find the right balance between what’s trendy and what’s best for your business.
There are endless ways to incorporate short-form video into your digital marketing strategy, contact us at Studio22 today to discuss how we can help your business goals.