Offering the right products or services for consumers is great – but doesn’t mean much if your target market doesn’t know who you are and what you offer.
Enter – digital marketing. Marketing and advertising your business with digital technologies like the Internet, mobile phone applications, digital display advertising and other digital mediums.
Read on to find out more about how digital marketing could benefit your small Perth business.
- Digital Marketing is quick and easy
In an age where we want things quick and we want them now – your small business’ digital marketing strategy should be no different.
The turnaround time for digital marketing plans are much quicker than traditional marketing – which can take weeks or months for the campaign to be planned and rolled out.
With digital marketing, your last-minute sales promotion can run almost instantly. With just a few clicks of buttons, your ad will be out for you and the world (well, your target market), to see.
Time is money is true for any small business, and saving time means opportunity for greater return on investment (ROI).
- Digital Marketing reaches your target market
Digital marketing is 100% targeted – meaning you have absolute control over who sees your ads.
You also have the means to only show these ads to consumers who are really interested in your small business.
How is digital marketing targeted?
- Keyword search, and
- Unlimited reach.
So, knock down these walls by reaching your target market and connecting with consumers in ways you haven’t done before – by going digital.
- Digital Marketing monitors your measures
The progress of your digital marketing is easily monitorable. See what’s working well, and what needs to be changed with real-life analytics into your digital campaign.
Digital marketing measures can see:
- How many people are receiving your emails and actually opening it,
- The number of views and clicks, and
- so much more.
- Digital Marketing is reworkable
Thought of something else to add to your ad campaign? Digital marketing makes it easier to update.
A traditional advertising campaign is pretty much set in stone, but with digital marketing – you take control, whenever and wherever you want.
- Digital Marketing is worthwhile
Cost is understandably a big concern for small businesses. So, you’re probably very careful with how you spend your business budget.
Going digital is more affordable for small businesses. Why? Posting on social media platforms doesn’t have to cost you a thing. You’re still reaching your audience, while saving money to use on other business aspects.
Even if you choose paid digital advertising like Google Ads or Facebook Ads, the cost per click is much less expensive than traditional advertising.
As a small business owner, you’ll know all about the need to get your business out to the right people. Digital marketing allows you to grow your business brand with campaigns that are cost-effective, easily implemented, monitored and aligned with your business goals.
A Perth marketing and advertising agency can help you build your small Perth business.
Need help with small business marketing and advertising? Contact Studio22 today to see how Perth’s fastest growing marketing and advertising agency can help.