Blogs aren’t just a trend in marketing for businesses; they are becoming a critical part of marketing strategies.
Blogging not only drives website traffic and promotes your products and services, but also builds trust with potential customers.
This post will highlight the many benefits of blogging for businesses. As a Perth digital marketing agency, we’ll also show you how to get started creating relevant content to drive inbound hyperlinks and traffic to your website.
Let’s discuss why every business needs a blog. Yes, even a local business in a boring industry.
Improve your SEO
This is perhaps the most important reason why your business should start blogging. Blogs rank higher on Google and other popular search engines. Blogging is an organic and free way to get your website found and attract customers.
Blogs keep your website current with constant updates. Google and other search engines do not send searchers to sites that are no longer relevant. Google’s algorithm recognises when you regularly update your blog and add new content to it and will send searchers to your site.
This will allow you to use specific keywords that relate to your product or service, which will help increase your search engine results. It is important to anticipate the keywords that your audience will search for and include those phrases in your blogs. Keyword stuffing is not a good idea.
You can also have more content that bots can crawl, more links that you can post elsewhere online (backlinks is another important part of your Perth SEO service strategy), and a place for photos, etc. Your blog can help you provide rich content for the algorithms that rank your site higher under the various Perth SEO services and categories.
If your site is strategically optimised, you can turn the traffic it generates into high-quality leads that will benefit your business. High-quality blogs bring back traffic. Repeat visitors are more likely to become customers or subscribers.
You need to have a strategy when blogging to generate leads. It’s important to take the time necessary to optimise your site for conversion. You will miss these valuable leads. These tips will help you convert readers by ensuring that your blog posts are consistent.
- Call To Action: Are you asking your traffic to convert? Your blog is not reaching its full potential if it ends with just a request to share or comment. You should strategically place CTAs throughout each post. This allows traffic to convert in multiple places on your blog.
Don’t be afraid to incorporate your blog content into other Perth digital marketing campaigns. You can share your posts on social media, email links, or even guest posts on relevant sites. Your blog’s footer can have social sharing buttons that encourage readers to share posts on their own sites. This will generate more traffic and increase conversions.
Establish Brand Authority
How do you want your customers to perceive you? It takes a lot of effort to position your company as an authority in your industry and an expert on your services. Blogs are a great way to showcase your knowledge. Customers and prospects want it.
Do your best to help your readers and share your knowledge. If you, have it, why not share it? You can benefit from your business’s trust and referrals by “helping first”.
Bottom line: brand authority is important. Blogging can be a great way to increase brand value and show off your knowledge. Strategy is crucial. Focus on these things when you blog to build brand authority:
You should think about the needs of your audience and target market. How can your products or services help them?
What are your buyer’s pain points? How can you help these buyers solve their problems?
You might think about the most common questions that people have about your products or services. Is it possible to create content that gives useful insights and answers?
Blogs are a great way to establish brand authority. If you want to boost your brand, contact us at Studio22, a leading Perth digital marketing agency.
Boost Brand Awareness
After reading custom content, people feel closer to a brand after reading custom content. Why? Because content tells a story about your business. This personalises your brand. People are more likely to relate to the person behind your company.
Your blog can be used to create a voice for your brand. You can have employees write their own posts or include personal stories. Be authentic and show the people behind your business. This type of blogging creates a connection between you and your reader, which is an important step in today’s buyer journey. Your blog should reflect your business’s values and mission. Be authentic. Blogs are a powerful tool for branding.
Blogs can also be used to share news and stories from your company, whether you are a big or small business.
Are you a business owner on any other platforms? I bet you are!
These platforms, especially professional social media accounts, are always hungry for new content. To do this, you must feed the beast. That’s content.
Each time you create an article, you are creating content that people can share on social media: Twitter, LinkedIn, Facebook, and Pinterest. This will help expose your business and brand to new audiences who may not be familiar with you.
Blog content can also help keep your social media presence alive.
Blog posts can be a gold mine when it comes to filling your social calendar with content or creating new content for your virtual home on other platforms. Linking to posts can drive your audience to your website and can be used to engage with your audience on social media. You can also use images, quotes, or screenshots from your posts to engage with them on other platforms. It’s almost like printing your own money.
Ready to begin Blogging?
Do you need help creating blog posts that will support your online Perth digital marketing efforts? Our content team would be happy to chat with you about how regular blog posts and a strategy can improve your SEO and help your online sales funnels attract more clients. This is a solution we can all agree on! Studio222 offers great blogging and Perth SEO services to help bring your ideas into the world.