Using headshots to build your brand

Mar 3, 2022

Professional photography is often considered an expendable expense in terms of business expenses. You might wonder if professional photography is worth the expense, whether you are a new business creating your first website or an established business updating your online presence. I mean you’re probably considered taking the photos yourself or just sticking with stock images.  

 

Stop. This is not smart.  

 

As a local Perth SEO Agency, Studio22 believes, Professional photography can be a huge asset to any business, no matter what industry it is. High quality photography will enhance your brand and help you succeed. Professional photography is a business expense that is worthwhile, whether it is for LinkedIn or your “About Our Team” website page.  

 

After all, we are visual creatures by nature. Most times, online photos are our first visual introductions to potential clients, customers, and business associates. 

 

Tweets with images receive 18% more clicks, 89% more favourites and 150% more retweets than plain text tweets. (Source: buffer) 

 

Posts with images on Facebook receive 53% more likes than those without images and 104% more comments than those that have just words. (Source: Mike Gingerich) 

 

Videos and images are the best way to communicate online. Why? They improve visibility and get people talking about your business. 

On average, pages with video or images draw 94% more visitors than their text-only counterparts. (source) 

 

Photos do a better job telling stories, conveying emotion, and selling products and services. The old saying, “A picture speaks 1000 words” is well-known. Research has shown that visual communication accounts for 93% of all human communication. (source) 

 

As a leading Perth digital marketing agency we believe, using social media to market your business is all about keeping it current. Digital platforms, like Facebook and Instagram is where your clients hang out so why wouldn’t you?  

 

 

What are the benefits of professional photography?  

 

A Picture is worth a Thousand Words 

 

This is a common saying. Photos are worth at the very least one thousand words, and possibly more. You can show clients and customers with photos what you must do, instead of telling them. Today’s consumers want to see products and services before they decide whether they will buy them. This has become easier thanks to the internet. Photos and videos of your products are now more valuable than ever. 

 

Your Media Is Your Brand 

 

The high cost of professional photography can often make it tempting to decide to take on the job yourself or hire a low-cost alternative. But you should remember that your photos are your brand. Your website’s photos should be professional and of high quality. They should also convey your company and the services and products you offer. When it comes to making a first impression with customers, your photos and website are crucial. Do not skimp on your photos and website! 

 

Customers Want to Get to Know You 

 

Stock photos can be an alternative to professional photography. Stock photos can be useful for certain purposes, but they don’t show your business the best. Why? They aren’t photos of your business. 

 

People visit your website to get to know you. Stock photos won’t help them achieve that goal – they can give people a false impression about what you have to say. Showing potential customers actual photos of your company, your employees, and your products is the best way to get to know your business. 

 

Images can help you get found on the web  

 

Search engine optimisation is a term that may be familiar to anyone who has a business website. As a Perth SEO agency, we refer to SEO as the practice of optimising your website’s elements to improve its ranking in search engine results. Images are one of the many elements that make up SEO. 

 

Optimised images can make your website more visible in search results such as Google Images. They also help you rank higher in the overall search results. These photos can be used to engage customers, keep them on your website longer, and encourage them to choose you instead of a competitor. 

 

Extremely Versatile Asset 

 

You have likely heard the phrase “content is king” in relation to marketing your business online. What many people don’t realise, however, is that photos can be content. 

 

You can make your website even more interactive online by using photos. They can be used to grow your brand through social media like Facebook, Instagram, Twitter, and Pinterest as well as LinkedIn, Google My Business, LinkedIn, and Google My Business. They can also be featured on blog posts or articles. The possibilities are endless. 

 

Photographs can be used offline for brochures and other promotional materials. You can use professional photography to improve your marketing efforts in many ways. 

 

Tips to take a great professional headshot 

  • Your professional headshot should reflect you. It should reflect who you really are and what people can expect from you when they meet you. 
  • Ensure your logo and image are in sync with your brand. Is it consistent with your message? 
  • Avoid wearing trendy accessories and clothing. The photo can look dated quicker if you choose trendy accessories. A timeless photo is the best, even if you’re not in the creative field. 

Invest in Professional Photography for Your Website 

 

When it comes to successfully marketing and promoting your business, professional photos are a MUST no matter what industry you work in. Get in touch with our team, to schedule your new headshots.  

 

A professional headshot can help you take your business to the next level. You can reap huge rewards for a small investment when it comes down to how you present your business (and yourself) to the rest the world. 

 

A good way to keep your brand at the top is to choose the right Perth digital marketing agency and strategies to suit your needs. Contact, Studio22 we can help your company achieve its business goals by providing a smart approach. Let us assist with creating the right online image to represent your brand. 

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