The new owners of TaxReturn.com.au came to us looking for digital marketing strategies to increase their brand awareness and look to build their customer base. After researching the online tax return industry and examining competitors, our digital strategy team put together a proposal.
Our focus was to develop a comprehensive Facebook Advertising campaign as we felt that it hit two key areas that our client needed.
1) The TaxReturn.com.au ideal client was a young professional in the workforce that was either too busy to do their own tax return or was after a fast, efficient turnaround on their return.
2) Facebook presented a great ‘bang for your buck’ platform that is perfect for branding and generating eyes on their website and social media pages.
We began the campaign just before tax season to build some brand awareness with the goal of letting our target audience know that they can get their tax return done quickly by a certified accountant.
The results were extremely pleasing with the standout being the average cost per click for our ads which was a very affordable $0.73.
“Chris and his team have provided us with such outstanding marketing services! They really know their stuff when it comes to marketing, great at making complex marketing terms understandable for people like myself! Love working with them.”
Georgia O’Neil – TaxReturn.com.au