Your business is on Google (somewhere), you have a website and social media accounts – you don’t need your business to be listed anywhere else, right? Not necessarily.
Listing your business on various relevant web directories may help you find more customers (the right ones), and help you climb higher on Google.
How? Keep reading for expert SEO advice from Perth Digital Marketing Agency, Studio22.
What is a web directory?
First things first. What is a web directory?
Think of it as a telephone directly, but one for the modern ages. Not only do they not feature online, they also feature an address, categories, your products, services, images, contact names and even reviews or recommendations.
Some are very general such as:
- Yellow Pages
- TrueLocal
- Yelp
- Start local
Others are more industry specific, such as:
- Your Tradie
- Find a CPA Australia
- Australian Lawyers Directory
- Digital Agency Network
Why should your business consider listing in web directory?
There are two main benefits of a web directory listing for your business:
- Search Engine Optimisation (SEO)
With the help of a Perth SEO expert, a web directory can help increase your SEO.
The right directories, will give you the right types of links (backlinks). The right type of links assist with Search Engine Optimisation (SEO).
There are many things to consider and a Perth SEO expert can provide you with the right advice.
- Lead Generation
You want your ideal customers to find you, don’t you? Lead generation is important and a web directory can help.
Industry specific web directories can really assist with this, and even the ones with a fee, can often be truly worth the investment.
How do I find the right web directory for my business?
Start with these steps to find the right web directory for you:
- Search yourself first
It’s quite possible that you’re already listed on a web directory without even knowing it (or remembering), so before you start finding the right web directory(s) for you, search to see where you already may be listed – simply Google your business name and have a look.
- Look at your competitors
Who are your competitors? Who do you aspire to be? Make a list of these businesses, then search to find where they’re listed.
You may want to consider adding a listing for yourself there too – your Perth SEO specialist will thank you for it.
- Find industry specific directories
One of the best ways to increase your SEO and get found is by listing your business on industry specific web directories.
As a Digital Marketing Agency in Perth, we would Google: ‘Perth Digital Marketing Agency Business Directories’ to find the right directories for us.
Whether you choose to list your business on a free or paid directory, will depend on your budget, goals and expected return on investment.
How a Perth Digital Marketing Agency can help
A Perth Digital Marketing Agency can help you with all of the above and much more.
At Studio22 Perth, not only can we help you find the right web directories for your Perth SEO and lead generation needs, we can help you create the listing, as well as optimise and manage it effectively, ensuring you get the most out of yours.
There is more than one way to grow your business…
Talk to us about our Perth SEO services today.