Engaging a web developer is often the first step many businesses take when looking to wet their feet in the digital sphere. Before doing this however, it is critical to ask the question: “Why am I getting a website?”
If the answer is – “to get more business.” You should consider keeping Search Engine Optimisation (SEO) in mind before engaging a web developer to build your website.
A website is a tool and like any tool you get what you pay for. Whilst it may be attractive to purely consider price and get your website built cheaply by an overseas business or independent website developer, this can prove to be a costly mistake in the long run. Websites built by overseas agencies are often built quickly and not optimised. This makes sense as their business model, or interest, is not in marketing the website once it is complete, but rather just the completion of it. This leaves Perth SEO Agencies with the often-impossible task of getting a return on investment when performing SEO on an unoptimised website.
SEO Friendly
Digital Marketing Agencies have in-house teams that that specialise in optimising websites and ensuring that it functions as intended – that is to drive healthy traffic and conversions. In order to do this, they need access to specific areas of the website and the ability to easily make modifications to it.
This is why it is so crucial to keep SEO and the specific purpose of the website at front mind when considering: who is building it and how they are building it.
Most Digital Marketing Agencies in Perth also do Website Development. What is important to note here is that, unlike an overseas agency, the Digital Agency in Perth that builds your website will likely (depending on your agreement) be the party that also markets it and performs services like SEO. Marketing is an investment, and like any investment it’s all about return. So to ensure that you do get ROI on your website and digital services it is in the best interest of the Digital Agency to build the website so that it is optimised, SEO friendly and geared to get you the best possible return from the get go.
Hand in Hand
Ultimately the most streamlined and effective solution is to consult with an agency that can do both aspects – build your website and perform SEO. Otherwise it leaves door open for a multitude of issues like your website not being built to specific standards that allows it to benefit and get a return from services like SEO.