How digital marketing boosts businesses

Aug 30, 2021

In one decade (give or take the particulars) – digital marketing has become the powerhouse of attracting the right people to the right businesses.

You’ll find it’s incredibly rare for any business (the big, the small, the new and the old) to not have an online presence.

Even the time-poor, and unacquainted business owners know a thing or two about digital marketing. Perhaps even engaging their own staff to learn and apply the principles of marketing or better yet, seeking third-party digital marketing professionals for their expertise.

But how does digital marketing really boost businesses? Find out with Studio22.

What can digital marketing offer?

Digital marketing is an umbrella term that encompasses internet and online-centric digital technologies from desktop computers, laptops, smartphones to tablets, and utilises online platforms to promote products, services, and brands.

Any advertising agency that assists businesses learn about, implement, and enhance their digital marketing capabilities can bring in impressive results and a welcomed boost to said business.

What are some examples of digital marketing services?

  • Content marketing

Focusses in on creating, publishing, and distributing content to reach a targeted audience online. Content is commonly in the form of videos, blogs, and social media posts.

  • Email marketing

Involves devising and sending commercial messages to one or more clients be they advertisements, request businesses, or attract leads etc.

  • Marketing automation

Utilising digital software platforms and technologies to effectively implement and manage multiple channels and making repetitive tasks easy.

Search engine marketing (SEM)

Encompasses the promotion of websites, through paid advertising, to rank higher on search engines, gaining better visibility.

Search engine optimisation (SEO)

The strategy that seeks the quality and quantity of website traffic to be improved. It targets unpaid traffic (like good keyword usage), instead of paid ventures.

Social media marketing (SMM)

A popular and emerging digital strategy where social media platforms to promote a product, service, or brand. Think Facebook, Instagram, and YouTube to name a few.

Don’t just use any advertising agency or try and get your staff member(s) to take on the digital marketing efforts on top of their existing tasks.

Enlist the assistance of a Perth digital marketing agency who lives, breathes, and eats digital marketing for breakfast – and are true, tried and tested in getting results for their clients.

Should you try a digital-first or digital-second approach?

It’s easy to think a digital-first approach is the easy answer to marketing your business.

However, this isn’t always the best tactic.

What does this mean?

  • As a business owner, don’t forget to ensure goods and/or services that customers want.
  • You can use marketing (particularly digital marketing) to explain WHY it’s what they need.
  • Lastly, don’t forget customer feedback. It’s your friend not your enemy.

Does digital marketing really boost businesses?

Yes. It truly does – in more ways than one.

For example, digital marketing encourages an openness and more honesty between you and your customers. Arguably most importantly is your business will become more visible to the customers you want the most.

Give your business the boost it needs by enlisting the expertise of a comprehensive digital marketing agency in Perth.

Need help boosting your business?

Contact Studio22 today to take your business to new heights.