What to Look for in a Website Hosting Provider
We all understand what the front end of a website is all about. Displaying a website that is visually appealing to our visitors, promoting our products and services in the most enticing manner to encourage a sale or further enquiry. What most don’t know is...
Why You Should Embrace the Role of the Customer
What is a customer to you? Are they faceless and nameless? Do you connect with your customers or only think you do? Businesses need to embrace the role of the customer, understand their wants, needs and pain points, and this is much more than taking on the...
What is Remarketing?
The role of marketing in a business is to grab your ideal target market’s attention and be in the forefront of their mind when it comes to them making a decision and making a purchase. It’s targeting the right person, not in a scary way, but rather, in a creative...
Why You Should Use the Psychology of Colour in Your Website
Colour and psychology go together like milk and cookies. The way we perceive colour influences our emotions, and in marketing, our willingness to buy or connect with a product, service or business. Colour psychology is a real deal. Want to know why and...
New Year, New Search Trends: What’s in Store for Your Business SEO in 2021?
2021 brings cautious optimism for many businesses, and with a new year comes new search trends. 2020 showed us the necessity of pivoting our businesses for the better, adding more value...
The Facebook Advertising Tips Your Business Needs In 2021
Facebook – it’s where people stay connected with people all across the world; where you can wish Happy Birthday to friends, instant message, and share content. You probably already know that apart from the personal and social aspect, that Facebook is also a great...