“Digital marketing is not affordable.”
“Search engine optimisation (SEO) doesn’t work!”
“You must post on every social media platform.”
What does all this have in common? They’re all digital marketing myths.
Although digital marketing myths are not uncommon, they can be detrimental to understanding how digital marketing works and the effectiveness of these strategies.
We’ll be looking at 6 myths about digital marketing and busting them! Continue reading to discover why these Internet marketing myths don’t hold.
Let dive deep and see the top 6 Digital Marketing Myths
Myth #1 about digital marketing: Digital marketing is only for large businesses.
Let’s get this straight! Digital marketing is not only for large companies. This is one of the most popular digital marketing myths. Many small-to-midsized companies (SMBs), believe that digital marketing is only for big businesses.
Digital marketing is available to all businesses. No matter how many employees you have, digital marketing is possible for all businesses. Your industry, products and services also don’t impact your ability to use online marketing.
Digital marketing doesn’t require a large budget. It can be done with a smaller budget. It’s recommended that you spend between 7-8% of your company’s revenue on marketing purposes.
Myth #2 in digital marketing: Digital marketing does not need to be a priority.
Next on our list are the myths surrounding digital marketing. Digital marketing is often viewed as a “nice to have” or “a plus”.
Most people use the internet to find the products and services they are looking for in the 21st century. More than 70% of internet users research companies before visiting or buying their products.
If you don’t prioritise digital marketing, you are missing an opportunity to reach potential customers where they’re looking for companies.
It’s not too late if you have fallen for this digital marketing myth. Start developing your digital marketing strategy right away. This guide to digital marketing will help you get started.
Myth #3: A website is not enough to market your business.
Many businesses believe that a website alone is sufficient to market their business. People will find your website if they can find it.
Finding your website is the only problem
A digital marketing strategy is essential to ensure that your website is easily found online. It is not enough to just create a website.
To help people find your website, you need strategies such as SEO, content creation and pay-per-click (PPC), advertising. People won’t find your website if you don’t promote it.
That’s why having a website isn’t enough.
Myth #4: I can just put my content out there.
Next on our list are the Internet marketing myths that simply putting content out there will suffice. Companies know the power and importance of content creation so they work hard to get as much information out as possible to prospects.
This belief has a problem. It’s not about content quantity but quality.
You won’t get as many results if you publish 100 low-quality content pieces as you would if you published 20 high-quality and well-researched content items. It’s better to create fewer informative articles than dozens of subpar pieces.
Your content will only be effective for your business if it is useful and informative to your audience. Low-quality content can be detrimental to your business and leave your customers bouncing off your site.
High-quality content is the best way to achieve positive results in your business.
Myth #5: I don’t have any obligation to do digital marketing if my competitors aren’t doing it.
Many companies believe that digital marketing is unnecessary if the competition is doing it. The digital marketing myth is false. If your competitors aren’t using online marketing, that’s even more reason to get started!
Your digital marketing strategy will help you get ahead of your competitors. You’ll not only have more brand exposure but also be able to reach your target audience better than your competitors.
Your marketing efforts will yield better results than the competition because you can reach your target audience more efficiently and more frequently.
Myth #6: Too many people online are too difficult to market to effectively.
Companies often believe that there is no audience online large enough to reach all potential customers. The Internet is home to millions, while your local community might only have a few thousand.
The Internet is a vastly more popular medium than traditional media, so it doesn’t necessarily mean that you won’t be able to reach potential customers.
Digital marketing can help you reach more people who are interested in your company.
Let’s take a look at it this way:
Traditional marketing allows you to advertise to anyone, regardless of whether they are interested in your business. This means that billboards, flyers and radio spots reach more people who don’t want to hear about your business than people who are interested.
Digital marketing allows you to target the right people for your products and services. You don’t have to waste your advertising dollars on people who don’t want what you have to offer.
You will also save money by reaching more qualified prospects who you can convert into customers.
Digital marketing myths: Busted. Digital marketing: Time to invest
Digital marketing can be very successful for businesses that are willing to invest time and effort. We have busted six common digital marketing myths. You can begin growing your business online by having a digital marketing strategy in place.
Studio22 can help you get started.
Our team includes highly skilled marketing professionals who can help you create a digital marketing campaign that delivers results.