4 Tips To Increase Your Facebook Marketing ROI

Facebook is a brilliant platform for marketing your business, and as a Perth Digital Marketing Agency, we certainly know which platforms work and which ones don’t.  

What we also know, is that like any form of marketing, Facebook marketing needs a plan and a strategy to ensure your investment doesn’t go down the drain. 

So, how can you make the most out of your Facebook marketing and increase your return on investment?  

The team at Studio22, your local Digital Marketing Agency in Perth are here to help. Read more to find out how. 

  1. Write less, for more  

Less is more. This applies to the words on your Facebook ad too.  

Recent Facebook updates mean there’s only room for three lines of primary text shown on Facebook News Feed on mobile, after which readers can opt to click “see more”. 

Make the most of this update and ensure you potential customers click, by writing less for more and making your words count.  

  1. Make your image count 

With over 2.4 billion active users on Facebook, you need to capture attention and fast! 

One of the ways you can do this is by ensuring your image is relevant to the topic or the times, entertaining or educational, interesting and high quality. 

Don’t be afraid to use emojis for extra engagement either. 😃 

  1. Target your ideal audience  

Advertising isn’t supposed to reach, connect and engage with everybody.  

As the Father of Advertising, David Ogilvy said: “Don’t count the people you reach; reach the people who count.” 

How do you do this? By getting to know your ideal audience and customers and creating content that is uniquely tailored to them; their wants, their needs and their desires.  

Take the time to think about these people before creating your campaign.  

Ask yourself questions like: 

  • Who is my ideal customer? 
  • What are their worries or problems? 
  • What do they want or need? 
  • What are their interests?  

A Perth Digital Marketing Agency can help you delve into this deeper, ensuring you increase your Facebook marketing ROI. 

  1. Create and test dedicated landing pages 

Did you know that you can send potential customers to a dedicated landing page instead of your website homepage? Yep! It’s a wise idea too… 

Why? Because a dedicated landing page is just that: dedicated. Dedicated to the specific product or service you’re selling, directed to the ideal customer you wrote the Facebook ad for. Instead of landing on your home page which likely includes a myriad of options and pages, they land right where you want them to land, right where they’ll find the answers they’re looking for, and the additional information they need to make their decision.   

You’ll need the assistance of a Perth web design specialist to help you with this part, but their expertise will be well worth the investment.  

How a Perth Digital Marketing Agency can help  

At Studio22 Perth, we help get businesses out there in front of the people who matter the most. Our Perth Facebook marketing and Perth web design services can help you do just that. 

Our Perth Digital Marketing team knows how to get results for our clients and our dedicated team won’t stop working until you’re happy.  

Discover what we can do for your business, and most importantly, your brand. 

Talk to us about our Perth web design and Facebook marketing services today.