Time is precious, especially now days. We’re busier than ever before, and with that, we’re in a hurry to find information, choose products, select services and find the right people to help.
You don’t have a lot of time to spend on websites and neither do your potential customers, which is why they need to make their decision to choose you, fast!
This is why your website design is a crucial part of your online marketing.
Why is your website design so important? Read the latest blog from the Perth web design experts at Studio22 to find out.
Your website is your shopfront
Think of your website as the shopfront of your business – the first impression and the backbone of your entire brand.
Within seconds, you, your brand and your business, will be judged, so you want to make sure the first impression is a positive one.
These days, visitor expectations are higher, internet traffic lines longer and visitor attention spans shorter, which is why a website has never been so important. Not only do potential clients want a creative site that stands out and looks the part, they expect all the website elements to function in a way that’s consistent with their expectations.
If your website looks outdated or unappealing, potential customers will form a negative impression and move on to your competitor’s website – you don’t want that!
Website design helps with SEO
Search Engine Optimisation (SEO) isn’t just about content, keywords and back links, the website design plays a huge part in your SEO strategy too.
Design elements influence how content is published and how Google views your website, and in turn impacts how search engine spiders crawl and index your website.
Don’t risk a dodgy website design bringing down your SEO game. Trust a Perth web design expert instead.
The right website design builds trust
In business, trust is everything. Without it, potential customers aren’t going to choose you or stick around.
A poorly designed, difficult to use or outdated website will not help visitors trust you. In fact, it will do the exact opposite.
Imagine going into an office or a shop that was messy, disorganised and poorly looked after – would you want to purchase an item or engage the services from such a business? Likely not. Your website is no different – it’s the shopfront of your business remember?
Customers have to not only like you and want what you’re selling, they have to feel comfortable buying from you too. They need to know that you’re looking after them at every step of the way.
Perth Web Design with Studio22
The quality of your website design is the difference between making a sale and losing a customer.
At Studio22, we want to ensure you’re making sales at every opportunity with great design – and keeping customers’ long-term interest too.
Our professional Perth web design team will not only ensure your website is designed to look good, display your business in a positive light, help you get found and build trust, they’ll also work with you to ensure your website design accurately reflects your brand and will speak to your ideal customer.
The truth is; your visitors will never turn into customers, clients, or adoring fans if your website design isn’t up to scratch.