Your website is important and nowadays, it’s more important than ever. Think of it as the shopfront of your business, the first point of contact for your customers and a worldwide representation of your brand. Did we mention how important it is?

If your website doesn’t represent everything you want it do, if it’s slow, outdated, aesthetically unpleasing, and isn’t bringing in the leads you’re looking for, or helping you achieve your business dreams, then it may be time to build a new one.

Whether you decide to build your website yourself, hire a Perth digital marketing agency to help, or engage a Perth web design expert, it’s important to take a few things into consideration before you begin.

What do you need to know before building a new website?

Read more from Studio22, Perth digital marketing agency, for 3 things you need to know.

  1. The difference between website platforms

Chances are you’ve heard of the well-known website platforms such as, Wix, WordPress and Squarespace, but how do you know which one is right for your business?

You won’t, unless you understand the crucial differences.

  • Wix and Squarespace

Wix and Squarespace fall into the ‘drag and drop website’ category. Whilst they’ve been designed for simplicity and functionality, making it easy for you to affordably sign your own website at home, this doesn’t come without limitations. Limitations in the form of design and structural restrictions and confinements.

Depending on your business and goals surrounding it, a Wix or Squarespace website may be perfectly suitable for you, but if you plan to scale your website or make substantial design changes down the track, you may end up needing to start all over again.

  • WordPress

Much the same as Wix and Squarespace, WordPress offers a range of pre-designed themes.

The difference? WordPress themes are more complex with more options. So, if you’re not a Perth web design pro, then you may not find this option so DIY friendly.

Another point to consider when it comes to WordPress, is that the templates often come with redundant code, which can cause reduced speed and user difficulty.

  • Understand other important website factors

There are many important factors when it comes to building a website.

Whilst we don’t expect you to understand each of them in-depth or become an expert in the field, it’s a good idea to take the time to research or ask the experts some important questions before starting your new website build.

Important website building factors include:

  • Speed  
  • CMS / Backend services
  • Usability
  • Security
  • Integration
  • Functionality
  • Navigation
  • Compatibility
  • Tracking
  • Mobile / Responsive sites
  • SEO
  • Design
  • Hosting / Domain
  • Plans and pricing
  • Choose the right Perth web design specialist

With so many Perth web design specialists and Perth digital marketing agencies, it can be overwhelming and hard to know who to choose to build your new website.

So, how do you know who to choose?

We suggest that along with discussing all the important factors above, to:

  • Request to see other websites they have built
  • Carefully review any contracts or terms they would want you to sign
  • Review at least 3 quotations from 3 different web design companies or marketing agencies before proceeding.

Web design and development isn’t a process that should be rushed.

Your website is important, so treat it like it is with the right build, from the right team.

As a highly experienced Perth digital marketing agency, with Perth web design experts, Studio22 may be the right website team for you.

Contact us to find out more about how we can help today.

Don’t forget to ask us all the questions above!