In the digital world visibility across social media platforms as well as Google as more important than ever. This is even more important for small business who need to utilise all the tools available to them to generate business.

Coming up against some bigger businesses may be daunting in the online space as they have bigger budgets to throw around. However, there are many things that small business owners can do that won’t cost them any money but can go along way into increasing their visibility online and generating more business.

Google My Business – Every small business should have a Google My Business (GMB) page. This tool is free to anyone, to utilise this all you need is a google account. Once you have a GMB page it is important that you optimise it to the best of your ability by filling out all the correct information and uploading images. GMB is a great way to get found by potential customers and clients who are looking for you on Google.

Studio22 Tip: Take your time to fill out the Google My Business page properly once you have done this it is time to improve it. The best way to improve your GMB page is by asking your loyal customers and clients to give you a 5-star review. If your GMB page has a long list of incredible 5-star reviews you are going to standout from the crowd and attract clients or customers

Start A Blog – A great way to generate interest and increase your online visibility is by creating a blog. The key for this blog is to make your posts regular and consistent, once a month would be great but once a fortnight would be optimal. This blog does not to be incredibly lengthy it just needs to be fresh, original, and engaging content that might interest any potential clients or customers.

Studio22 Tip: Once you have written your blog make sure you tell people about it! Share it on your social media and LinkedIN page. This is a great way to generate traffic to your blog without paying a cent! If you have friends, family or staff members to share as well this will only help.

Social Media Posting – If you have not heard of social media you have been living under a rock. Social media platforms have taken the world by storm and are easily one of the most popular ways people today consume content. If you do not have a Facebook, Instagram or LinkedIN page for your business it is time to get one, it is free of charge and it can put your business in front of thousands of people.

Studio 22 Tip: Try and regularly post on your business’s social media accounts. It does not have to be every day but consistent and regular content is going to make your online presence a lot stronger thus giving you more visibility. It’s important because a potential client may find you on Facebook but be turned off using your services if your Facebook or Instagram account appears to be inactive with a lack of content.

If you are a small business that is looking to dip their toe in the water into the vast ocean that is the digital world then the above tips are a perfect place to start. Although it may seem scary at first once you start getting into a rhythm with making regular posts, blogs and updating your GMB page you will find it will become part of your work routine.

Studio22 specialises in helping small to medium businesses develop digital marketing strategies that is going to make them more visible online to their prospective clients and customers. If you are interested in hearing how we can help your business grow then get in touch with us today.